The event hosted by Amorepacific called “All About Amore” ended on a high note, the company said on Oct. 28.
It involved major brands and products, and Korean e-Commerce officials were invited.
The event, which represented the first time Amorepacific’s invited e-Commerce officials, was designed to ramp up partnerships with platform companies and showcase Amorepacific’s technologies and products.
Among those on hand were officials with e-Commerce platform companies, including Naver, Kakao and Coopang, and Amorepacific’s 17 major brand managers and e-Commerce officials.
The first session of the event proceeded with a welcoming speech by Amorepacific President Ahn Sae-hong and an opportunity to share Amorepacific Chairman Suh Kyung-bae’s vision.
During the second session, each brand offered diverse product experience and participation programs.
Brand managers gave a detailed explanation on product development stories and each product’s strengths, and freebie lottery events attracted participants’ attention.
Hands-on events, such as make-up experience zones and personal color diagnosis, boosted the mood of the event, according to attendees.
Vice President Kim Kyung-yeon of Amorepacific’s e-Commerce Division said, “The significance and the size of the e-Commerce market of today is growing, and the event will serve as an opportunity to ramp up collaboration with brand platform companies and redouble the growth of the e-Commerce business as a representative company of the beauty industry.”
An image of Glow Lasting Foundation, released by Hera.
Amorepacific Hera Launches ‘Glow Lasting Foundation’
Amorepacific’s latest product is a foundation designed to moisturize the contour of the face more than the conventional products.
It is contributing to making skin a clean complexion by reflecting glowing, caused by moisturizing, on the face and giving vigor to the skin.
Glow Lasting Foundation, even a makeup product, is made with skin care ingredients with a 78 percent share.
It contains plant-based floral substances, making the skin comfortable and moist all day long.
Sticking refined particles thinly and lightly gives the skin a clean complexion as if it appears as a natural skin look.
Bright colors, going with skin tons, can complement a lively makeup look.
The cover of its container has been made with post-consumer recycled plastic, in consideration of sustainability.
With the launch of the new product, Hera, has reduced the use of plastic in the conventional “Silky Stay Foundation.”
Glow Lasting Foundation can be bought at department stores across the nation and major online shopping malls.
An image of the shading stick “Reborn Maker,” released by Etude.
Etude Releases Beauty Shading Stick ‘Reborn Maker’
Etude, a global makeup brand for spreading pleasant makeup culture, has launched the shading stick “Reborn Maker.”
Reborn Maker, a renewed brand by Etude, comes from the popularity of shading sticks formed with the previous shadow shading planning set.
At the time of the release of the planning set, the shading stick had strengths, such as wide areas handled by shadow shading powder and narrow areas by sticks.
At the request of consumers, the set included products with upgraded blending texture and more subdivided colors.
Reborn Maker is jointly developed by mega beauty YouTuber Cho Hyo-jin, following “Shadow Shading.”
The latest product is spreadable by blending naturally.
The stick-type creamy texture enables delicate and detailed shading in areas, such as nose shading, lip line shading, and face line shading.
Beginners can apply contour make-up with ease with not only a brush but also hand.
The shading stick has two color versions: warm shading and cool shading.
An Etude official said, “We will release new products capable of directing ‘fat under the eyes’ and ‘over lip’ down the road following the Reborn Maker.”
Meanwhile, Etude launched the new shading stick Reborn Maker on Oct. 1.
The brand will hold a promotional event to offer discounts and freebies on a first-come, first-served basis.
Amorepacific Museum Presents Lawrence Weiner’s 1st Solo Exhibit in Asia ‘UNDER THE SUN’
Amorepacific Museum of Art is presenting LAWRENCE WEINER: UNDER THE SUN, the solo museum survey of the remarkable American artist Lawrence Weiner (1942-2021).
This is his inaugural solo presentation in both South Korea and in Asia as well as the first comprehensive show within an institutional context since his passing in 2021.
Born in the Bronx, New York, he lived and worked in Amsterdam and New York City. Weiner emerged among a generation of pioneering post-war artists, namely Carl Andre, Robert Barry, Dan Flavin, Joseph Kosuth, Sol Lewitt and Robert Ryman, all founding figures of Minimal and Conceptual art in the 1960s.
His early works include experiments in painting, sculptures and architecture. From the late 1960s, he utilized language as the material for his sculptural practice, which he termed as ‘language sculpture’, and sought to challenge the definitions and boundaries of art.
On view are 47 of Weiner’s best exemplified language sculptures. Under the themes of “Subject-Object’, ‘Process’ and ‘Simultaneous Realities’, this exhibition attempts to create a space for new visual dialogues that transcend historical time and cultural space by bringing together Weiner’s art with select pieces from our Korean art collection.
Weiner’s language functions both as the point of entry and departure to engage with these works. We hope that his words, when presented in this context, provide an occasion where our attitudes towards history, culture and the world can be challenged and expanded.
The language of Lawrence Weiner is not confined to any specific context nor to a prescribed meaning or presentation.
It remains open to personal and collective interpretations that operate within and sensitively respond to the specificities of the culture in which his works are located at any given time.
_아모레퍼시픽 All About Amore 02.jpg)
_에뛰드 쉐딩스틱 재창조 메이커.jpg)
