‘Lotte Castle’ Takes Home Korea Service Grand Prix 22 Years in Row

Vice President Joo Young-soo of the Strategy and Planning Division at Lotte E&C poses with KSA Chairman Kang Myung-soo after Lotte E&C’s housing brand “Lotte Castle” won the grand prize in apartment category at the Korea Service Grand Prix 2023 awards ceremony on July 7.

Lotte E&C’s housing brand “Lotte Castle” won the grand prize in apartment category at the Korea Service Grand Prix 2023 awards ceremony for the 22nd consecutive year on July 7.

The Korea Service Grand Prix 2023 awards ceremony is organized by Korean Standards Association (KSA).

Korea Service Grand Prix 2023 awards are presented to companies which have been recognized for building customer-oriented service quality management regimes and achieving outstanding service outcomes and quality levels in the whole of management with the goal of raising the quality of the Korean service industry.

Lotte E&C has proved to be a total service provider beyond the simple housing supplier by winning the Korea Service Grand Prix 2023.

The company has been evaluated to have upgraded convenience and quality by reflecting views it has gathered from customers to produce items and offer services.

Lotte Castle is Korea’s first apartment brand. The brand is evaluated to have served as a trend-setter since it was launched in 1999.

Lotte E&C said the brand is committed to practicing its mission of endlessly exploring each area, such as selecting a site, product development, quality and service in the way “we build our family houses.”

In October 2022, Lotte E&C launched the customer satisfaction brand “CASTLing” to establish integrated customer satisfaction services and its brand identity.

Lotte E&C arranged a cultural event with apartment occupants’ participation on the occasion of the launching of the CASTLing. It was designed to facilitate communication with apartment occupants.

The brand is expected to expand its own differentiated services based on the conventional public area cleaning and landscape maintenance and management.

Lotte E&C’s landscaping brand “Green x Groove” was honored with the main prize of the 2023 iF Design Awards in Germany.

The contractor plans to expand the employment of the specialized landscaping brand to major apartment complexes, such Lotte Castle and Lotte LE-EL.

Lotte E&C’s landscape brand Green x Groove won the iF Design Award in Germany on April 14. (Photos: Lotte E&C)

Lotte E&C said on April 17 that the contractor took home the main prize of the 2023 iF Design Awards in Germany.

The award is considered to be one of the three main globally recognized design awards, along with the Red Dot Award of Germany and “IDEA” of the United States.

A combined 11,000 entries from 56 countries competed for the 2023 iF Design Awards.

They vied for awards in nine categories, including product, package, communication, concept, interior, architecture, service design and user experience and user interface.

A 133-member jury made overall evaluations, such as design differentiation and influence. Green x Groove won the iF Design Award as the brand was highly evaluated for product, service and branding categories.

The award-winning brand Green x Groove is a landscaping product brand applying to Lotte E&C’s housing products.

The brand is named after a combination of green, imaging the Nature, and groove, stranding for rhythm and vitality.

Lotte E&C’s housing brand “Lumina” elevator design work was also presented with the Bronze Prize of the 2022 Good Design Awards held last December.

Those awards have been hosted by the Ministry of Trade, Industry and Energy and organized by KIDP every year since 1985.

A Lotte E&C official said, “Lotte E&C will redouble efforts to nimbly cope with diverse customer demands and market changes and develop products reflecting the trend.”