In honor of Parents Day, which falls on May 8, KB Kookmin Card donated 150 million won to support the care of vulnerable senior citizens.
KB Kookmin Card announced at its headquarters in Jongno-gu, Seoul on May 3 that it donated 150 million won to the General Support Center for the Elderly Living Alone, an organization that specializes in the protection and welfare of vulnerable senior citizens.
The donation will be used to provide seasonal groceries and cold weather supplies to the elderly in need of care through the General Support Center for the Elderly Living Alone.
In addition, baskets with carnations handmade by KB Kookmin Card employees were delivered along with donated items.
The Vulnerable Elderly Care Project is a program that connects with the elderly in need of care and delivers emotional support and donated goods. KB Kookmin Card has been working with the support center since 2011.
“We hope to convey our warm messages to the elderly who are in the blind spot of care through this sponsorship,” a KB Kookmin Card official said.
“We will continue to fulfill our social responsibilities for the underprivileged and vulnerable and practice ESG management.”
Release of Show on YouTube
KB Kookmin Card announced on April 17 that it released its self-produced web show, “Having Their Own Way,” through its official YouTube channel on April 13.
In the series, Son Dong-pyo, a member of the Korean boy band MIRAE, visits colleges and universities to introduce hot spots recommended by students and trends among Z-Generation people.
Through ‘Everytime,’ an online community popular among college students, KB Kookmin Card announced its target school and schedule in advance, and students recommended or introduced restaurants and attractions in their comments.
Son, in tandem with the students, draws a hot spot map with the students. The map is distributed with recommended hot spots for Generation Z through KB Kookmin Card’s social media channels.
“We wanted to communicate with Generation Z in a friendly way and inject new vitality into them through the YouTube show ‘Having Their Own Way,’” a KB Kook Card representative said. “We hope that useful information will help rev up commercial areas around colleges.”
Meanwhile, KB Kookmin Card releases a new episode of the show every second and fourth Thursdays of a month on the official KB Kookmin Card YouTube channel.
Recommended benefits and services will also be introduced through videos of college students using KB Kookmin Card’s popular products — KB Nori2 Debit Card and KB Pay.
Launch of General Manager Check Card
KB Kookmin Card announced on May 11 that it has launched the KB General Manager Check Card in conjunction with KB General Manager Service, a group passbook service of KB Bank.
The check card offers discounts on meals and desserts. Depending on a previous month's usage, it offers discounts of up to 10,000 won per area in three areas — five percent for Korean food and small restaurants, five percent for coffee and beverage specialty stores, and five percent for confectionery and ice cream stores.
A five percent discount for public transportation service will also be offered to a maxim of 1,500 won.
To commemorate the launch of the check card, KB Kookmin Card will hold a nationwide secretary showdown and group naming event until June 10.
Participants can apply by selecting one of the categories among high school reunions, college business foundation clubs, or company camping clubs on the KB Kookmin Card Event Page on the KB Kookmin Card website and submit their group names.
The winners of the contest will be chosen in a draw and receive cash rewards of 3 million won (for one person), 2 million won (for three persons), and 1 million won (for five people).
During the event, customers who use their KB Check Cards at cafes (coffee and beverage specialty stores) will receive one-quarter of the amount of money which they spent as cash back, up to 10,000 won per members.
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