Hyundai Steel, which launched the brand “H CORE” in 2019, developed a fire- and earthquake-resistant composite steel.
It is capable of raising the safety of structures and in extreme environments, such as high temperatures for the first time in the world in 2019.
In 2020, the steelmaker launched the product lineup “RH+,” including H Section KS Standard 82 and 94 others. Hyundai Steel, the first company in the steel industry that won an H section GR certification in the same year, has continued to make efforts to pursue eco-friendliness.
In September 2022, Hyundai Steel relaunched the earthquake-proof brand “H CORE” in the premium construction steel category.
The renewed brand targets the whole of the construction sector, such as the civil work field in the construction of social infrastructure, like roads, dams and ports, chemicals production plants and power generation energy facilities.
The steelmaker has expanded its product portfolio to H section steel, rebar, heavy plate steel, hot-rolled and cold-rolled products.
These moves may be construed as the steelmaker’s determination to step up the safety of all processes, ranging from design and production to construction, beyond simply managing product performance and quality.
Hyundai Steel has been ratcheting up marketing activities to promote the premium construction steel brand “H CORE.” A view of a fire- and earthquake-resistant H-section steel products, developed by Hyundai Steel.
The products of the new H CORE brand are about 20 percent to 30 percent higher than those of general use in terms of strength levels.
They are designed to protect the environment by recycling iron scraps and supply products tailored to meet consumers’ demand and situations by suggesting cross sectional shapes more than twice those of the conventional KS products.
Hyundai Steel is also accelerating efforts to promote the premium architecture steel brand “H CORE” via social networking services.
The marketing activities are designed to step up the brand’s standing and capabilities through the SNS channels.
Hyundai Steel said, he 30-second H CORE clip, out of its grabs on the official YouTube channel, topped 10 million views.
Earlier, Hyundai Steel relaunched the conventional earthquake-resistant brand “H CORE” as a premium architecture steel product. The steelmaker built its interactive brand website while relaunching the brand in October 2022.
Hyundai Steel produced diverse videos on the brand for effective communication and released them through its YouTube and Instagram channels.
The move is designed to boost communication with customers on the values of the brand, rather than the company itself.
A Hyundai Steel official said, “Hyundai Steel plans to continuously facilitate communications with customers on the H CORE, its representative product brand. To this end, we’ll expand customers’ brand experiences through not only videos, but also diverse communication methods and awareness of the brand.”
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