¡®Daesang to Expand Data Management amid Acceleration of Consumption Trends¡¯
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¡®Daesang to Expand Data Management amid Acceleration of Consumption Trends¡¯
President Lim calls for ramping up Daesang¡¯s capabilities to cope with crises

25(Sat), Feb, 2023




President Lim Jung-bae of Daesang Corp. (Photos: Daesang)


President Lim Jung-bae of Daesang Corp. said, ¡°Now is the time when we have to change the way we do things on our own to overcome changes, and furthermore, take a lead.¡±

In his New Year¡¯s message, released on Jan. 2, President Lim said, ¡°Changes that can influence all businesses we conduct, such as demographic structure and consumption paradigms, have been accelerated in a way with which our conventional methods cannot tackle.¡±

President Lim suggested expanding data management as a means of coping with changes. Data management refers to accumulating, analyzing and utilizing numerous data accruing when the way work is done is transitioned to a digital mode. 

Daesang will overhaul work and data infrastructure standards and strongly push ahead with efforts to raise staffers¡¯ capability to utilize data on top of investments on data analysis, he said. 

President Lim called for internalizing respect, Daesang¡¯s core value, and making efforts to put it into practice. 

He asked to spread a culture of respect by establishing systems and regulations on horizontal organization culture to put it in practice and expand participation in the development of programs in which creativity and ambition can be experienced. 

He urged each business to work out strategies to cope with the sagging economy. 

President Lim demanded they ramp up Daesang¡¯s capability to cope with a crisis. 

He called for establishing a successful risk management regime to buttress Daesang¡¯s sustainability, saying that a risk management regime is one of the most important factors in the perspective of corporate sustainability.

Lastly, President Lim cited the Chinese saying ¡°Sujudaeto,¡± wishing good luck without making efforts and he called for making efforts for Daesang to seize opportunities. 


Daesang President Lim Inaugurated as Chairman of Korea Bio Association

President Lim Jung-bae of Daesang Corp. took office as chairman of Korea Bio Association on Jan. 20.

Korea Bio Association was with the goal of solidifying solidarity of the bio industry, spurring technology development of the industry and industrializing, and contributing to economic development by reinvigorating related companies and ramping up international competitiveness. 

Korea Bio Association was inaugurated on Nov. 28, 2009 through merging of three entities, including Korea Life Science Research Cooperative, and the association has a membership of 605 entities. 

President Lim will represent voices of the bio industry on behalf of member companies for the next two years.




Chungjungone¡¯s advertising campaign on the naturally brewed soy sauce (Yangjo) won the Grand Prix in the digital advertising & campaign sector at an A.N.D Award 2022 awards ceremony.


Daesang Becomes Three-Time Winner of A.N.D Award 2022

Daesang Corp. Became a three-time winner of 2022 Awards for New Digital (A.N.D Award 2022).
A.N.D Award 2022, celebrating the 16th rendition, is an influential award of the digital sector. 

It is organized by the Korea Digital Company Association and hosted by the Ministry of Science and ICT, the Ministry of Culture, Sports and Tourism, KOBACO and Korea Internet & Security Agency. 

A screening committee, comprising of each industry¡¯s CEOs and outside experts, selects and awards outstanding products which has contributed to development of the digital industry. 

The websites of Daesang¡¯s Chungjungone and Miwon won the Grand Prix and Winner of the digital media & service sector, respectively. 

Chungjungone¡¯s advertising campaign on the naturally brewed soy sauce (Yangjo) also took home the Grand Prix in the digital advertising & campaign sector. 

Daesang carried out the renewal of the websites of the brands: Chungjungone and Miwon last September. 

   
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