KRC Declares New Vision ‘Happy Agricultural and Fishing Villages, Together with KRC’
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KRC Declares New Vision ‘Happy Agricultural and Fishing Villages, Together with KRC’
Spearheads changes by faithfully abiding by three values - safety, trust and innovation

26(Sat), Nov, 2022




President Lee Byung-ho of Korea Rural Community Corp. (KRC) explains three core values and five strategic goals KRC will pursue under the new vision “Happy Agricultural and Fishing Villages, Together with KRC,” on Aug. 29. (Photo: KRC)


Korea Rural Community Corp. (KRC) revealed five strategic goals to reestablish KRC’s functions and roles to pursue sustainable agricultural and fishing villages under the new vision “Happy Agricultural and Fishing Villages, Together with KRC,” on Aug. 29.

The new vision and strategic goals were set to reestablish KRC’s functions and roles in accordance with the new government’s state goals to cope with a grain crisis, climate change and urban-rural disparity that have been exacerbated in the post-COVID pandemic.

The phrase “Happy Agricultural and Fishing Villages” reflects the promotion of a strong economy, a vigorous society, a clean environment and agricultural and fishing villages’ intrinsic values for the sustainable future of agricultural and fishing villages. 

It also means making the agriculture sector a future industry, promoting balanced development, carbon neutrality, expanding renewal energy production and strengthening grain sovereignty. 

“Together with KRC” reflects the social responsibility, innovation and expertise capability as a public entity, as demanded by the general public, and it means ESG management, smart digital technology, and ramping up cooperation among outside and inside stakeholders. 

The core values — “Safety First,” “Consumer First” and “Innovation First” — have been set, and they reflect KRC staff members’ determination to make KRC a public entity corresponding to principles by prioritizing safety and trust. 

It is behind a strong concept that KRC will be reborn by overhauling inefficiencies inwardly in accordance with the new government’s strong demands for reforming of public entities, such as improved integrity and prevention of serious industrial disasters.

Five strategic goals to realize the vision are the strengthening of a strong grain sovereignty foundation, realizing an affluent water welfare, building a customer-oriented agricultural land platform, creating a lively agricultural and fishing village space, and realizing sustainable management. 

First, in an effort to ramp up food sovereignty foundation, KRC pledges to raise self-reliance of other grains on top of rice, departing from a rice-oriented production foundation, to cope with a food crisis, strengthening a strong grain sovereignty foundation and strengthening its roles to overcome a food security crisis. 

Secondly, in order to realize affluent water welfare, KRC will offer water welfare services to those in the agricultural industry, and residents in the agricultural and fishing villages, by stabilizing the supply of water and developing energies using idle land facilities through the systematic management of water resources. 

Thirdly, the establishment of a customer-oriented agricultural land platform involves the surveying of land in accordance with the inauguration of an agricultural bank management institute focusing on nurturing youth agriculturalists, information analysis and sharing, and the utilization of a land transaction pension through an agricultural bank.

Fourthly, creating a lively agricultural and fishing village space encompasses agricultural and fishing village space renewal in compliance of the purpose of the establishment of KRC, convergence industry development, and the invigoration of economic and social communities. 

It means KRC is leaping from an agricultural and fishing village development entity to a geospatial management entity. 

Fifth, realization of sustainable management involves realizing of social responsibilities by stressing management efficiency in accordance with the government’s direction of managing state affairs and strategically managing integrity ethics and safety, the pending management issues. 

Overseas business projects are included in the strengthening of grain sovereignty by focusing on strategic roles to expand an overseas foundation of K-agriculture. Green energy projects are included in a goal of realizing water welfare to lead carbon reduction in the agricultural and fishing villages through energy development using idle resources. 

KRC President Lee Byung-ho said, “KRC will efficiently address the pending tasks of the agricultural and fishing villages, such as food security, climate change and agricultural and fishing village space renewal and carry out leading roles for sustainable agricultural and fishing villages.” 

KRC will do its utmost to make agricultural and fishing villages happy, reflecting the missions of the times and people’s wishes, he said. 


   
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