Shinhan Card announced on Oct. 6 that it has launched “Shinhan Card Fit” powered by big data analysis mainly for MZ Generation customers.
Shinhan Card Fit means it will provide benefits perfect for MZ Generation customers through the data analysis accumulated for many years.
It identifies the usage data of MZ Generation consumers who spend much money for self-satisfaction and self-development, while consuming thriftily and rationally in their daily lives.
It divides the data into the Everyday Life Area and the Flex Area to provide benefits.
In the Everyday Life Area, a monthly point accumulation service is provided when customers use convenience stores, coffee shops, catering services, and online services where the amount of use is relatively small, and the use is frequent. One stamp is given to a user for every five uses.
For each stamp, 2,000 points are accumulated in convenience stores and coffee shops, and 4,000 points in restaurants and online services.
The minimum amount used to accumulate stamps is 5,000 won per case for convenience stores and coffee shops, and 20,000 won per case for catering and online services. You can accumulate up to 10 stamps per month.
In addition, if you earn each stamp in all categories of the Everyday Life Area, you will earn an additional 4,000 points, and if you have two or more stamps, you will receive an additional 8,000 points.
For example, if you obtain two stamps in convenience stores, two in coffee shops, one in a restaurant, and one in an online service, you will earn 4,000 points. If you secure two stamps in each of all areas, you will earn 8,000 points.
The Flex Area has four categories - Healthy Pleasure (pleasure in health care, sports centers/golf courses/tennis courts and more), Self-Gifting (gifts for me, fitness /beauty care/photo studios and etc.), Overseas (overseas travel and cross-border online shopping) and Self-Development (general academies and private institutes), are divided into 4 categories.
Ten percent of a quarterly usage amount is accumulated as MyShinhan Points.
Depending on the amount used in the previous quarter, a different accumulation limit is set. If the amount used in the previous quarter is one million won or more, 10,000 points are given. If the amount used in the previous quarter is more than two million won, 15,000 points are given.
If the amount used in the previous quarter is three million won or more, 25,000 points are applied. In addition, an additional limit of up to 10,000 points is provided depending on usage results of the Everyday Life Area in the previous quarter.
The minimum amount used to accumulate points in the Flex Area is 50,000 won and points can be accumulated up to two times within a quarter in the four categories.
In the meantime, Shinhan Card announced on Oct. 6 that it held a ceremony in honor of the opening of Arumin Library at the Army Capital Corps in Anyang, Gyeonggi Province on Oct. 5.
Moon Dong-kwon (right), head of Shinhan Card’s business planning group poses for a photo in the opening ceremony of Arumin Library at the Anyang Army Capital Corps on Oct. 5. (Photos: Shinhan Card)
The opening ceremony was attended by a number of officials, including Ko Chang-joon, head of the Army Capital Corps, Moon Dong-kwon, head of Shinhan Card’s business planning group, and Park Doo-joon, director of the Children and Future Foundation.
Arumin Library, built in the Army Capital Corps, was designed with a concept for the MZ Generation military service personnel.
It features a cafe-like atmosphere and open design with eco-friendly construction tailored to the tastes of the younger generation.
In addition, about 4,000 books, including e-books, and digital devices equipped with a reading platform were also provided.
Arumin Library, one of Shinhan Card’s major social contribution projects, has been building eco-friendly digital book education spaces where everyone in local communities can use with the goal of supporting the underprivileged in terms of education and nurturing future talent.
The company has built a total of 532 Arumin Libraries across the country and even in overseas countries, centered on non-profit public institutions such as local children’s centers, social welfare centers and children’s wards in hospitals.