Hyundai Mobis aims to win automotive parts orders worth $3.747 billion (5 trillion won) from global automakers around the globe this year.
The figure represents a 50 percent jump over last year. Hyundai Mobis is accelerating efforts to diversify winning automotive parts and secure new clients.
Hyundai Mobis said the company has been operating the client body KAM designed to attract orders at each of global center since the second half of last year.
Hyundai Mobis had recently hired local experts from Japanese automakers as part of efforts to ramp up a client body.
Former procurement officials from Mitsubishi Motors and Mazda Motor had been hired as head and deputy head of Hyundai Mobis’ Japanese center in April.
They are responsible for sales and activities to attract orders.
Hyundai Mobis has hired local experts, former officials from global automakers, in North America, Europe, and India and China.
The company has so far hired three experts from Europe, three from North America, two from China and Japan and one from India.
Hyundai Mobis sees the global automobile industry’s shift into the future mobility sector as an opportunity to seize new business opportunities.
Hyundai Mobis plans to ramp up efforts to secure new clients based on its core technologies such as self-driving, electrification, and connected car.
Hyundai Mobis Takes New Step with Future Mobility through Further Expansion in North American Market
Hyundai Mobis, the sixth largest global automotive supplier, on Sept. 14 introduced its expansion strategy in the North American market during a press conference at the North American International Auto Show (NAIAS).
According to Axel Maschka, Executive Vice President and head of Hyundai Mobis Global OE Sales, the two keywords of the company’s growth strategy are Plant Expansion and Value Expansion.
Hyundai Mobis will first plan to expand its production facilities across the globe for and timely supply to global automakers.
At the press conference, Maschka said that “Hyundai Mobis will construct more EV dedicated sites here in the region, and we will invest in EV components, and battery system assemblies to allow rapid and environmentally optimized local production.”
Currently, Hyundai Mobis operates 44 production bases, with North American facilities located in Alabama, Georgia, Ohio, and Michigan.
North America leading the electric vehicle shift to achieve carbon neutrality and green mobility is integral to the company’s electrification production expansion plan.
As the EV market continues to grow, having a strong production capacity will be key to winning sales orders.
A new manufacturing site, combined with over ten years of expertise in producing high-quality electrification components, will allow Hyundai Mobis to see continued growth in the market.
Hyundai Mobis Makes its Debut at NAIAS 2022 to Showcase Future Mobility Technologies for EV and AV
Hyundai Mobis is making its debut at the North American International Auto Show (NAIAS) 2022, which will be held at Huntington Place in Detroit, Mich. Sept. 14-25. From Sept. 14-16, the company will host a private room for its customers and exhibit more than 30 new technologies tailored for future mobility, including its electrification platform.
“We are discovering many new opportunities in the North American market, which is seeing heated competition for future mobility,” said Axel Maschka, executive vice president and head of global OE sales at Hyundai Mobis.
“It’s important for us to join our customers in Detroit, the heart of the American automotive industry, to showcase our innovations and continue our expansion in the global market.”
At NAIAS, Hyundai Mobis will exhibit more than 30 new future mobility technologies in electrification, ADAS and IVI that are available for mass production.
To be in line with the North American market, which has been leading the paradigm shift for EVs, the company will emphasize its electrification systems.
One example of Hyundai Mobis’s leading technology is its electric Complete Chassis Platform Module (eCCPM).
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