Woori Bank announced that it would launch an advertisement campaign for Woori WON in collaboration with IU, a female entertainer, beginning from June 3.
It was the first time in three years since Black Pink, a Korean girl band, worked as an advertising model of the bank in 2019.
As IU overwhelmingly ranked first among advertising model candidates recommended by employees in a survey, Woori Bank is planning to show the right vibe with IU through this ‘Woori WON’ advertisement.
Woori Bank will approach the MZ generation as a friendlier bank with advertisements featuring IU. Woori Financial Group selected IU as an advertising model in April, gaining attention from various age groups with the concept of ‘I + You = Woori (Us in Korean).’
While IU appears as a familiar and affable character in Woori Financial Group ads, IU is a ‘young’, ‘smart’, and ‘trendy’ woman that the financial industry is zeroing on.
The slogan of this campaign is “Do You Want to Know?” It implies finding answers to complex financial questions through Woori WON Banking.
With the campaign, Woori Bank will actively emphasize the usefulness and convenience of the Woori WON brand, expanding people’s interest in and anticipation for Woori WON Banking.
“This advertisement will make customers think about Woori WON Banking first when they need financial solutions, such as ‘Ranking of Experts’ where they can learn investment secrets from investors,” a Woori Bank official said.
“We will produce excellent advertisements on Woori Bank’s business and vision with IU.”
On May 27, Woori Bank President Lee Won-duk signs a business agreement on supply chain finance revitalization with KOTEC Chairman Kim Jong-ho.
Business Agreement on Supply Chain Finance Activation with KOTEC
Woori Bank announced on May 30 that Woori Bank President Lee Won-duk signed a comprehensive business agreement on supply chain finance activation with Chairman Kim Jong-ho of Korea Technology Finance Corporation (KOTEC) at the Woori Bank headquarters on May 27.
The two organizations agreed to cooperate for win-win growth between small and medium-sized enterprises (SMEs) and large companies by resolving supply chain instability caused by a recent hike in raw material prices and helping SMEs sharpen their competitiveness.
As part of this comprehensive business agreement, Woori Bank will promote a guarantee loan supported by KOTEC at the supply chain platform WON Biz Plaza to be launched for the first time in the financial sector in July. Woori Bank will provide some of the guarantee fees for small and medium-sized companies with excellent technology using the supply chain platform after they ink agreements with KOTEC.
“With this business agreement, we will be able to contribute to supply chain platform stability to SMEs,” a Woori Bank official said. “At the same time, we will provide a supply chain platform to SMEs in Korea.”
Inauguration of 3rd Group of Woori Fan Reporters
Woori Bank announced on June 1 that it held a launching ceremony for the 3rd Group of Woori Fan Reporters, customer panels, in order to lead a customer-oriented management culture at its headquarters in Jung-gu, Seoul.
The Woori Fan Reporters was selected from a variety of age groups ranging from those in their 20s and those in their 60s. They will think up good ideas for resolving financial consumer complaints and preventing damage to financial consumers and take part in financial product and service improvement activities.
In particular, in 2022, Woori Bank will actively promote its products and services and financial consumer protection system by forming a group of SNS panels to pass on financial tips easy to understand.
“We run the Woori Fan Reporter Program in an effort to minimize customers’ inconvenience and directly communicate with customers,” said Lee Won-duk, president of Woori Bank. “We will do our best to improve the system with a focus on customers.”
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