Yoon’s Coffee Truck has become a hot topic among KB Financial Group employees.
The trendy mobile coffee shop, and KB Financial Chairman Yoon Jong-kyoo, pays surprise visits to worksites to boost the morale of 1,400 employees.
Yoon’s Coffee Truck visited affiliates such as Kookmin Bank’s Smart Counseling Department, KB Savings Bank and KB Credit Information in Busan, Daejeon, and Seoul, respectively, for one month in May, providing free coffee and sandwiches to employees.
Employees were informed of a pending Yoon’s Coffee Truck visit the day before its arrival so they could enjoy the event. The truck enjoyed immense popularity, with many employees showing positive responses. More than 200 employees sent suggestions or comments about the event.
Yoon’s Coffee Truck started to resume communications with employees of KB affiliates. It had stopped due to the COVID-19 pandemic. Analysts say the coffee truck event represents Yoon’s pledge to encourage employees who have endured the COVID-19 crisis and to strengthen communications with them in earnest.
“Yoon’s Coffee Truck will run more frequently and farther for employees of affiliates scattered across the country,” a KB Financial Group official said.
KB Chairman Yoon sends Yoon's Coffee Truck to employees of KB affiliates working hard across the country.
Recognizing that it is most important to share same strategic directions with all employees and actively communicate with them, Chairman Yoon is working to maximize the effects of organizational unity by encouraging KB Financial Group members to freely express their opinions and participate in various events and programs.
After taking office, Yoon personally visited all affiliates and strengthened on-site communications with employees through town hall meetings.
The town hall meeting has been held since 2018. It has established itself as a unique part of the culture of KB Financial Group.
Through this event, Yoon and employees can empathize with each other through free and sincere discussions.
Employees talk about various topics such as sales strategy, synergies and personnel training in a free atmosphere. Since the outbreak of the COVID-19 virus, the meeting is held in a non-face-to-face manner.
Apart from town hall meetings by affiliates, Yoon casually communicates with various employees through e-communication and lunch box meetings with MZ Generation employees, taking the lead in spreading an open culture of KB Financial Group and creating a horizontal and flexible organizational culture.
In addition, “Conversation with the CEO” on the KB intranet enables employees to always see Yoon’s on-site activities and management messages.
An internal bulletin board promotes an open communication culture and collective intelligence among employees.
In the meantime, KB Financial Group Chairman Yoon met with Brian Friedman, president of Jefferies Financial Group, a global investment bank, to discuss ways to target the global IB market and strengthen partnership cooperation at the group level.
In the future, KB Financial Group plans to strengthen cooperation in the IB sector with Jefferies Financial Group to expand assets handled by its banking, securities, asset management, and capital affiliates in overseas alternative investment markets.
“Cooperation with major global investment banks is of paramount importance in KB Financial Group responding to rapidly growing demands from global institutional and individual investors,” said an official of KB Financial Group.
“We will seek ways to increase customer value and expand our global business areas at the same time.”
At the regular shareholders' meeting in March, Chairman Yoon stressed the expansion of the group’s global business as one of the future growth drivers.
Jefferies Financial Group is a diversified financial services company engaged in investment banking and capital markets, asset management and direct investing.
Jefferies Group offers a full range of investment banking, equities, fixed income, asset and wealth management products and services. It came in 8th in the global IB rankings and 7th in the global ECM rankings based on sales in 2021.
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