KB Kookmin Card announced on May 2 that it will provide the Data Route Service based on an online big data analysis integration platform.
It will be provided free of charge to 228 key local governments across the country from May 10 to the end of this year.
This measure aims at resolving the national issues of local economy revitalization and support for small business owners who are having difficulties due to the prolonged COVID-19 pandemic.
In the past, card companies provided only some analysis data or consumption trend analysis report in response to the needs of local governments. It is the first case in the card industry for KB Kookmin Card to fully open a visualized big data analysis platform to local governments free of charge.
The Data Route Service provided free of charge contains the results of card big data analyses in an integrated online environment without time and space constraints.
It also features improved data accessibility as it uses visualized reports and various auxiliary services.
Local governments can use big data topic analysis and visualization reports through an analysis solution based on KB Kookmin Card’s diverse and vast data analysis, such as demographic information and merchant information through Data Route.
In addition to the free Data Route Service, KB Kookmin Card will discuss individual big data requests from local governments in the future, such as theme analysis that analyzes specific topics and trends, local festivals and the revitalization of commercial areas, visitor characteristics, event effects, tourism and event analysis and give additional support with regard to them.
Special Discounts for Overseas Travelers
KB Kookmin Card announced on May 10 that it will offer hotel and rental car discounts for overseas travelers in line with the easing of overseas travel regulations, which toughened due to the COVID-19 pandemic.
Instant discounts for them are up to 20 percent for Hotels.com, up to 17 percent for Agoda and five percent for Rentalcars.com.
Until the end of June, KB Kookmin Visa Card users will be able to enjoy a 20 percent discount when they book hotel rooms on Hotels.com through the official KB Kookmin Card website.
This special event will be eligible to those who make hotel reservations to check in hotel rooms before September 30 this year.
Moreover, they will be able to receive a five-percent discount on international flight tickets through the event section of the KB Kookmin Card Lifeshop homepage and mobile app until the end of May.
Donations to School in Cambodia
On May 12, KB Kookmin Card CEO Lee Chang-kwon visited Koh Reah Leu Elementary School and Middle School in Kandal Province of Cambodia with employees of KB Daehan Specialized Bank, an overseas corporation, and donated books and money to improve sports facilities and books.
The donations will be used to install drainage facilities for school soccer fields and volleyball courts, and to purchase sports equipment such as sportswear, soccer footballs, and volleyballs.
KB Daehan Specialized Bank has been carrying out social contribution activities to continuously build a library at Koh Reah Leu Elementary School and Middle School.
In January, its employees themselves drew pictures in a warehouse to set up a library environment and donated about 1,000 books to support the opening of the library.
They conducted creative community-specific social contribution activities such as producing goods using waste tires and selling them, installing solar-powered streetlamps in underdeveloped areas and reflectors in alleyways.
Therefore, Korea Trade Investment Promotion Corporation (KOTRA) selected the case as one of the excellent corporate social responsibility (CSR) instances for Korean Companies in the ASEAN region published by the KOTRA.
KB Kookmin Card has been continuously carrying out global ESG management activities in Southeast Asian countries, including Cambodia such as the donation of pop-up books for financial education and safety umbrellas for children.
“I hope that children will grow up in a better environment by reading books and playing freely and safely on the ground.” Lee said.
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