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Samsung Electronics Dreams of Society Connected with Organic Chemistry in Daily Life
Displays ‘Team Samsung Life,’ realization of differentiation daily life based on the connectivity of gadgets at World IT Show 2022

25(Wed), May, 2022





Spectators watch photos they took with Galaxy S22 via the NEO QLED 8K to demonstrate “Team Samsung Life,” a realization of differentiation daily life based on the connectivity of gadgets at the World IT Show 2022. (Photo: Samsung Electronics)


Samsung Electronics showcased “Team Samsung Life,” a realization of differentiation daily life based on the connectivity of gadgets at the World IT Show 2022. 

The fair took place at COEX in Samseong-dong, Seoul, from April 20 to April 22. 

Among items on display at the Samsung Electronics’ pavilion were Galaxy S22 series, Galaxy Z Fold3/Flip3, Galaxy Tap S8, Galaxy Book2 Pro, Neo QLED 8K, Lifestyle TV, Bespoke refrigerator Infinite line, Bespoke Grade AI, and Bespoke Jet bot AI. At the booth, spectators experienced efficient and affluent daily life made with diverse mobile/IT gadgets, TV sets and Bespoke home appliances.

In particular, Samsung Electronics focused on grasping consumers’ needs. 

Samsung Electronics displayed “Team Samsung Life” according to four theme sectors: playground, office, study room and home, based on connectivity of diverse Samsung Electronics products, 5,325 consumers desired. 

The playground was an extraordinary space made according to the view of a couple who wanted to leave behind a memory of experiencing a quiet night date and walk. 

At a space decorated with graffiti, spectators had a special experience watching videos taken with the Nightography function of Galaxy S22 via Neo QLED 8K TV and The Free Style projector.

At the office and study room, spectators experienced efficient work and learning environments suggested by diverse IT, mobile and home appliance products, including Galaxy S22 and Galaxy Book2 Pro. 

The home theme space was made on a view of a busy working couple. Spectators were given the opportunity to rehearse an experience of cooking according to a food course, transferred with the connectivity of the Bespoke cooker and Galaxy S22. 

At the AI laundry room, if the Bespoke Grande AI is running short of a detergent, spectators were given the opportunity to experience the automatic ordering of the detergent via the connectivity of the Galaxy S22. 

The premium living room space was made with a view of a tech-savvy father who wanted to stay healthy, Spectators were given the opportunity to experience the efficient control of diverse home appliance products via the Neo QLED 8k TV, outfitted with the IoT hub and home training connected with Galaxy See and Galaxy Watch4. 

The “cinema multi-room” was a space for art aficionados who want to get inspiration while resting. Samsung Electronics also created other spaces, including a gaming multi-room, outfitted with Neo QLED 8K and gaming monitor Odyssey Neo G9, for freshmen workers who enjoy games to beat stresses.

Samsung Electronics Vice President Yoon Tae-shik said, “The real life” spaces were created based on customers’ stories at the World IT Show 2022, allowing first-hand experience of refined connectivity with mobile, home appliance, TVs and other gadgets.” 

He expressed hope that spectators would fully enjoy the sole values Samsung Electronics can deliver with diverse products at theme spaces such as as home, office, study room and playground. 


LG Electronics Delivers Diverse Lifestyles

LG Electronics set up a pavilion in which spectators could experience diverse lifestyles by making the most of the popularity items of young customers. 

At the entrance of the pavilion stood green color-oriented home garden and camping garden in which spectators experienced LG Stand-by Me, LGTiiun, LG Room and TV and LG Xboom 360 Speaker. 

LG SIGNATURE OLED TV 8K, an 88-inch TV representing LG’s premium technology, welcomed spectators. On display at the IT zone in the middle of the pavilion were a super-light premium notebook LG Gram and portable monitor LG Gram +view and high-performance gaming brand LG UltraGear. 


   
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