Dongwon F&B has teamed up with Korea Baseball Organization (KBO) to celebrate the 40th anniversary of the release of the former’s brand, Dongwon Tuna, and the 40th anniversary of the launch of the KBO League.
Dongwon F&B and KBO said on April 5 they joined forces in releasing “Dongwon Champion Edition.”
Dongwon Champion Edition consists of 30 kinds of Dongwon Tuna products, carrying the emblem, logo and mascot of each of the 10 baseball clubs affiliated with KBO.
Dongwon F&B launched an Instagram account in celebration of its collaboration with KBO on April 8.
Applicants are required to read “Dongwon Champion Edition” with the emblem of Dongwon Tuna Club, and the AR filter of Dongwon Tuna Instagram (@dw.tuna), carrying the hashtag (#야참챌린지, #동원참치, #KBO).
Lottery winners will be presented with the official ball marking KBO’s 40th anniversary and “Dongwon Tuna Tunape,” a side dish for watching baseball games.
Dongwon Group founder and Honorary Chairman Kim Jae-chul developed Dongwon Tuna in 1982 in his determination to supply quality protein to people.
The brand Dongwon Tuna has enjoyed popularity as the best-seller in the Korean canned tuna market for the past 40 years – a big-ticket, premium food in the 1980s, a convenience store item in the 1900s and a “healthy food” at the start of the 2000s.
Dongwon F&B has sold more than 200,000,000 Dongwon Tuna products annually. Dongwon F&B made history by becoming the industry’s first company to top 5 billion canned products in cumulative total sales in 2014.
The company surpassed 7 billion canned products in cumulative total sales as of 2022.
The figure is equal to 137.2 tuna products of consumption per person (based on a population of 51 million people). If they are lined up, it may circle the Earth 14 times for a distance of 550,000 km.
Dongwon F&B is conducting diverse marketing activities to portray Dongwon Tuna as a young and trendy brand. The company has released commercial songs and films in which models such as Cho Jung-suk, Son Na-eun, Pengsoo, and Chung Dong-won appear.
It has cashed in on Dongwon Tuna’s position as a home meal replacement, including products such as “Dongwon Tuna Cube” and “Dongwon Tuna Spread.”
Dongwon F&B released two kinds of premium hansik home meal replacement (HMR) brand “Yongki Porridge.” (Photos: Dongwon F&B)
Dongwon F&B Releases Porridge Products Under Premium Hansik HMR Brand ‘Yongki Porridge’
Dongwon F&B said on April 6 it released two kinds of premium hansik home meal replacement (HMR) brand “Yongki Porridge” — which is abalone intestines porridge and hanwoo beef porridge.
The premium hansik home meal replacement (HMR) “Yongki” porridge products are made with homegrown quality food stuffs, and infused with hansik flavors under the catchphrase “Fresh Foodstuffs Make Tastes Fresher.”
_동원 챔피언 에디션.jpg)
