Samsung Electronics Unveils New Vision for Prioritizing Personalized Experiences
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Samsung Electronics Unveils New Vision for Prioritizing Personalized Experiences
2022 products offer new cutting-edge technologies, features and designs for a redefined experience across multiple devices

25(Mon), Apr, 2022





Han Jong-hee, Vice Chairman, CEO and Head of Samsung Electronics’ Device eXperience (DX) Division, gives his opening speech at Samsung Electronics’ Unbox & Discover event on March 30. (Photo: Samsung Electronics)


At its Unbox & Discover event on March 30, Samsung Electronics unveiled its latest visual display innovations, including the all-new 2022 Neo QLED 8K, and introduced how its vision for new product development is centered on enhancing user experiences.

In his opening speech, Han Jong-hee, Vice Chairman, CEO and Head of Samsung Electronics’ Device eXperience (DX) Division, emphasized that screens such as TVs are set to transform from something to be watched into something that brings more value to users’ daily lives, redefining the future of screens under the vision of “Screens Everywhere, Screens for All.”



Bringing About a Sustainable Future for People and Planet

Samsung is making every effort to minimize its environmental impact throughout its products’ lifecycles. 

For example, the company’s eco-packaging keeps print on packaging to a minimum, reducing the use of ink by 90 percent. 

Also, the latest SolarCell Remote is now completely battery-free and can be charged through 2.4GHz radio frequency harvesting - drawing power from spare energy emitted by Wi-Fi routers. It is 88 percent more efficient than the previous 2020 models.

Furthermore, Samsung’s Neo QLED 8Ks have received carbon footprint certifications from the Carbon Trust in recognition of the company’s efforts to reduce greenhouse gas emissions throughout the product’s entire life cycle.

Since 2014, Samsung has been focusing on accessibility by placing utmost priority on ensuring easier and more seamless accessibility to screens for everyone. 

To this end, the company introduced an innovative new technology at Unbox & Discover 2022, which automatically analyzes and identifies a better location to display subtitles on-screen to avoid blocking a certain area of the screen. 

Samsung also developed a sign language avatar to guide users through all functions of Samsung TVs and help them easily navigate through all manner of different functions.

With TVs at the center of the smart home ecosystem, users can easily control all their devices using their TV, thus putting them to the best use. 

Samsung also unveiled Smart Hub, its new user interface, powered by Tizen. The all-new Samsung Smart Hub brings every aspect of the smart experience into one easy-to-navigate home screen. 

The new tab classifies features, settings and content into three categories for a seamless user experience: Media, Gaming Hub and Ambient.

The Media screen integrates a wide array of entertainment services into one, including Samsung TV Plus, featuring over 190 free channels for a user’s enjoyment. 

The Ambient screen is designed to display a variety of content, including world-renowned works of art when users are not watching the TV, contributing to their interior design aesthetic. 

Furthermore, the Neo QLED 8Ks provide a one-stop NFT platform to enable users to explore and display digital artworks thanks to close cooperation between Samsung and Nifty Gateway.

Notably, Samsung’s 2022 lineup features four HDMI 2.1 supporting ports, ensuring a simplified connection to even the newest game consoles. 

The new devices also feature an outstanding refresh rate of 144Hz, an excellent resolution of 4K and a low input lag to ensure quick speed, while the all-new Game Bar enhances visibility. 

At Unbox & Discover 2022, Samsung stressed that users can be fully immersed in all different types of games, thanks to the improved image quality and optimized gaming environment of the 2022 lineup.

At the core of the innovation behind Samsung’s Neo QLED 8K lies its Neural Quantum Processor 8K. 

Twenty independent neural AI networks analyze each scene and adjust picture quality to deliver the best viewing experiences regardless of content’s original picture quality. 

Also, Samsung’s 2022 Neo QLED 8K’s Real Depth Enhancer maximizes depth and vividness by improving picture quality and sharpness, making scenes appear more real.

Samsung’s signature Infinity One Design provides a slimmer and sleeker look, making the TV appear as if it is floating above the ground. 

The 2022 Samsung Neo QLED 8K is also built with a 90W 6.2.4 channel audio system with Dolby Atmos support featuring Object Tracking Sound Pro (OTS Pro) 4. 

The slim screen is the perfect match for its new Ultra Slim Soundbar, which supports a Wireless Dolby Atmos system. 

Furthermore, the soundbar’s subwoofer with 3.1.2 channels and a passive radiator provides the perfect audio performances. 

   
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