KB Kookmin Bank announced on March 14 that it will expand its “9To6 Bank,” which stays open until 6 p.m., to 72 locations nationwide.
9To6 Bank is a key project of the new KB Kookmin Bank President Lee Jae-keun.
Observers say that KB Financial Group Chairman Yoon Jong-kyu’s “consumer-friendly DNA” business philosophy was applied to the project.
9To6 Bank is a specialized branch in the form of extending the business hours of KB Kookmin Bank branches from 4 p.m. to 6 p.m.
Despite the expansion of non-face-to-face online transactions, the move was aimed at providing differentiated customer experiences by expanding customer contacts in financial service sectors where face-to-face channel service, such as asset management and loan consulting, are in high demand.
The 9To6 Bank System will be applied to 72 KB Kookmin Bank branches nationwide, including Chungcheong Province, Daegu, Busan and Gwangju, as well as the Seoul metropolitan area.
9To6 Bank branches can be found on Kookmin Bank’s website or mobile app KB Star Banking.
Workers of 9To6 Bank branches consist of a morning group and an afternoon group. The morning group works from 9 a.m. to 4 p.m. and the afternoon group from 11 a.m. to 6 p.m.
As a result, busy customers who have been unable to visit during 9 a.m. to 4 p.m. business hours, such as office workers and self-employed people, can also receive financial counseling by visiting from 4 p.m. to 6 p.m.
KB Kookmin Bank plans to create a flexible working environment through the 9To6 Bank System to boost employees’ work satisfaction and morale.
Thanks to the system, the choice has been expanded so that KB Kookmin Bank employees who are working mothers can use the morning hours to send their children to school and employees who want self-development can work during their desired working hours in consideration of their own life cycles.
However, 9To6 Bank branches currently run until 5:30 after reducing the bank’s business hours to prevent the spread of COVID-19.
“9To6 Bank is a new paradigm in branch management by further making existing face-to-face channels that provide specialized financial services more convenient for customers,” a KB Kookmin Bank official said. “We will enhance customer convenience by continuing to secure innovative customer contact points.”
COVID-19 Diagnosis Kits for Children
KB Kookmin Bank announced on March 7 that it provided COVID-19 self-diagnosis kits and masks to child welfare institutions nationwide, along with the Korea Children’s Welfare Association.
Now that children participate in a lot of activities together at child welfare facilities, preemptive prevention is needed, as a new infections are highly likely to increase. However, it is currently difficult to purchase COVID-19 self-diagnosis kits due to a shortage.
Accordingly, KB Kookmin Bank decided to provide 40,000 COVID-19 self-diagnosis kits and 240,000 masks to 264 child welfare facilities where children are taken care of, including daycare centers.
Self-diagnosis kits and masks were delivered to more than 18,000 children and caretakers at child welfare facilities.
“We quickly provided COVID-19 prevention products so that children will be able to stay healthy by blocking virus infections in advance,” a KB Kookmin Bank official said.
“We will continue to carry out social contribution activities for co-prosperity with our local communities.”
Lee Jae-keun (right), president of KB Kookmin Bank (left) poses for a photo with Shin Hee-young, chairman of the Korean National Red Cross after giving donations at the Seoul office of the Korean National Red Cross on Feb. 7.
Donation to Korean National Red Cross
KB Kookmin Bank announced on March 8 that it donated 300 million won to the Korean National Red Cross.
The donation will be used to promote humanitarian projects for marginalized families, domestic and foreign disaster victims, and North Korean defectors suffering from the prolonged COVID-19 crisis among other disasters.
“We will try to overcome the crisis by sharing our love and giving our support in these difficult times,” a KB Kookmin Bank official said. “We hope that our donation will convey hope to people in need of help in blind spots.”
Meanwhile, KB Kookmin Bank has been continuously carrying out sharing activities for vulnerable groups at home and abroad, including supporting early settlement programs for migrant families, families of international couples and North Korean immigrants with the Korean National Red Cross since 2021.
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