Shinhan Bank Cambodia Opens Ta Khmau Branch in Cambodia to Expand International Business

Kim Nam-soo (fourth from left), head of Shinhan Bank Cambodia, and bank employees cut a tape in a ceremony in honor of the opening of Shinhan Cambodia Bank’s Ta Khmau branch in Cambodia on March 7. (Photos: Shinhan Bank)

Shinhan Bank announced on March 8 that Shinhan Bank Cambodia, Shinhan Bank’s Cambodian subsidiary, opened its Ta Khmau branch in Cambodia.

Ta Khmau is the capital and largest city of Kandal Province in central Cambodia. The city is about 11 km south of Phnom Penh.

The region is a middle-class residential area with huge growth potential. The branch is expected to increase convenience for customers.

Shinhan Bank Cambodia plans to open 13 more branches in the second half of this year, focusing on major regional hubs.

In addition, it is actively expanding not only face-to-face channels such as the opening of additional offline branches, but also non-face-to-face online channels based on digital technology.

In November 2021, the Korean lender successfully introduced a non-face-to-face credit loan application process that allows users to immediately check whether the loan is approved by completely upgrading user interfaces (UIs) and user experiences (UXs) of the mobile platform Cambodia SOL.

In particular, Shinhan Bank Cambodia launched E-Tuktuk loans for drivers for the first time in Cambodia by forging a strategic partnership with Tada expanding mobility services centered on the capital city of Phnom Penh.

It is planning to secure new local customers by launching an E-Tuktuk-linked electronic wallet service in the future.

“Shinhan Bank Cambodia has opened branches in major key areas with high future growth potential and is implementing fast digital strategies tailored to the characteristics of Cambodia’s population with many MZ generation people,” a Shinhan Bank official said.

“We continue to strive to become the most convenient and satisfying bank for our customers in Cambodia.”

Shinhan Bank President Jin Ok-dong (left) poses for a photo with Korea Standards Association Chairman Kang Myung-soo in a ceremony held in honor of the 60th anniversary of the Korea Standards Association at Lotte Hotel in Jung-gu, Seoul on March 11.

Plaque of Merit from Korea Standards Association

Jin Ok-dong, president of Shinhan Bank, received a plaque of merit from the Korea Standards Association in recognition of customer-centered management contributions which he made through the innovative service “Daenggyeoyo” and digital transformation.

Shinhan Bank announced on March 11 that President Jin Ok-dong won the plaque of merit at a ceremony held in honor of the 60th anniversary of the foundation of the Korea Standards Association.

Shinhan Bank has been recognized for its excellent performance in various service quality sectors. Under Jin’s leadership, Shinhan Bank was inducted into the Korea Service Awards Hall of Fame and the Korea Sustainability Index Hall of Fame, ranked first in the Premium Brand Index and took home the best company prize in the KS-CQI Call Center Quality Index.

The Korea Standards Association was established based on the Industrial Standardization Act in 1962.

It contributes to the development of the national economy by promoting science and technology and production efficiency through the development, and promotion of industry standardization and quality management.

“We are confident that services beneficial to customers will soon be innovation and innovation for customers will be a new way for finance,” a Shinhan Bank official said.

“We will continue to concentrate all our capabilities on improving customer-centered service quality in line with Shinhan Financial Group’s vision of ‘easier, more convenient, and new finance.’”