Daesang Corp. President Lim Jung-bae said, “Daesang will expand businesses with a focus on growth through innovative thinking and ESG management.”
President Lim delivered his New Year’s message, titled “2022, a year of making a fresh start for the future of Daesang” on Jan. 3.
Looking back at last year, he said despite difficult management conditions, Daesang made achievements such as the continued growth of the online retail sector, the improving profitability of the material business, and the expanding of the global food business.
President Lim predicted that several quagmires, such as the resurgence of the COVID-19 pandemic, rising costs and fluctuations of foreign currencies will lie ahead.
But “If we at Daesang turn to growth through innovative thinking, expand ESG management and demonstrate good wisdom, such a crisis will be translated into another growth opportunity,” he said.
Daesang will concentrate on opportunities such as home meal replacements (HMRs) and alternative foods customers want while prioritizing, local consumers’ needs based on Daesang’s identity of “healthy cuisine culture” in the global food business.
President Lim revealed his will to pursue sustainable growth based on health and eco-friendly materials in the starch sugar sector, commercialize alternative food materials in the bio sector and implement the “white bio” business.
But he called for thinking innovation to implement these projects. How they think is more important than knowing something, so they have to look at the world from a different perspective, he said.
Citing U.S. consultant Tim Hurson’s research on dividing thinking models into reproductive thinking and productive thinking, President Lim stressed the importance of productive thinking.
Lim said reproductive thinking refers to a process of making already known things into flawless products, but failing to bring about dramatic changes and productive thinking refers to making new things and leading to new growth, a departure from being complacent on a safe path.
Lim warned against “proper ideas” in a productive thinking perspective.
The collapse of companies which once ruled the world was attributable to their being trapped with reproductive thinking. He called for all staffers to blow changes at their jobs.
President Lim also emphasized the importance of ESG management. Corporate roles today’s society demands refer to not only conventional financial values, but non-financial values on the environment and society, based on a sound economy and governance structure.
He said Daesang will have to endeavor to become a company of achieving a sustainable growth whose business performances correspond to social values.
Daesang Group, Replacing CI, Goes for a New Leap Forward
Daesang Group, celebrating the 65th anniversary last year, unveiled its new corporate identity on Nov. 1 and relocated its headquarters from Shinseol-dong to Inui-dong, Jongno-gu, Seoul late last year.
The new CI not only retains its core value as a company responsible for protecting public health for the past 65 years, but also conveys its willingness toward a company making the healthy future of human beings and the Nature in compliance with trends of the times.
Daesang relocated its headquarters from Shinseol-dong to Jongno Place Tower.
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