Raemian La Classy in Samseong-dong, Seoul, carrying Raemian’s new brand identity, into which occupants moved from September. (Photos: Samsung C&T)

Samsung C&T Construction Group has introduced a shared growth mall for its executives and staffers in cooperation with Small & Medium Business Distribution Center (SMDC) under the umbrella of the Ministry of SMEs and Startups (MSS).

 
The shared growth mall is an online shopping mall, run by SMDC, designed to support the marketing of SMEs’ products. It is designed to explore a new online marketing channel for SMEs, which have so far relined on off-line marketing sales.

Executives and staff members with Samsung C&T Construction Group can buy excellent SMEs’ items at reasonable prices via the shared growth mall. To this end, Samsung C&T has built a separate mobile access system to the shared growth mall.

Samsung C&T struck an MOU with SMDC and Korea Foundation of Cooperation between Large and Small Businesses, Rural and Fisheries Affairs and agreed to mutual cooperation to support the marketing of SMEs’ products.

Meanwhile, Samsung C&T Construction Group has been conducting a variety of activities, designed to promote win-win partnerships with SMEs.

Samsung C&T Construction Group provides management support funds worth about 100 billion won via cash payment of accounts receivable, interest-free loans and shared growth fund to business partners to ease their financial burden while also offering full technology support. Such as joint technology development via technology development contests.

Samsung C&T Construction Group also operates a new fund designed to ramp up safety on top of the legal safety management costs.

The group also fully front-loads the safety management costs along with pre-payment for the launch of a project.

Samsung C&T Construction Group has been credited with greatly pursuing shared growth with SME partners as the group was awarded a top grade in the 2020 shared growth index evaluation by the Korea Committee of Corporate Partnership (KCCP).

Raemian’s New Brand Identity’s Application Cases Unveiled

Samsung C&T Construction Group announced two cases of applying Raemian’s new brand identity to the facades of two apartment buildings into which occupants will move for the third quarter of this year.

 
They are Ramian Urbanvista with eight 29-floor apartment buildings in Songnae-dong, Bucheon, and Ramian La Classy with seven 35-floor apartment buildings in Samsung-dong, Seoul.

Samsung C&T has overhauled the housing brand Raemian. The new messaging surrounding the brand suggests a new brand identity “life companion.”

Samsung C&T announced the new vision to make the brand Raemian customers’ “life companions,” going beyond offering products and services, on May 10.

Samsung C&T Engineering & Construction (E&C) Group held a ceremony in March promising employees they have a right to stop working if they feel their safety is being jeopardized.

In the six months since the declaration was made, such a right was utilized for a combined 2,175 occasions at 84 worksites in Korea and abroad — a monthly average of 360 cases.

The Act on Industrial Safety and Health stipulates workers’ right to stop working in the case they are in acute danger and a major disaster is about to take place.

The E&C Group enthusiastically guarantees the use of such a right, even when workers consider their worksites are in an unsafe environment or situation, not necessarily if there is acute danger.

Out of the total, 2,127 cases, 98 percent were in a situation in which necessary steps were taken within 30 minutes.