CJ Cheiljedang has released four kinds of new “Returnup” products as part of efforts to expand the line-up of its health functional food brand.

The company released four new products under the brand. They are: “Returnup Immunity Care Propolis + Zinc,” “Returnup Climacterium Care Sophorae Japornia Linne Fruits Extract Power+Vitamin D1000IU,” “Returnup Joint MSM,” and “Returnup Regular Vowel Motion Psyllium Husk Power.”

“Returnup Immunity Care Propolis + Zinc” contains propolis, an antioxidant compound bees produce to protect hives, and zinc, an essential mineral substance for maintaining functions of the normal immunity.

The health of joints and bones is important for people who are getting older. It is essential to keep up the health of joints and bones to conduct daily activities like sitting, standing and walking. But the reality is that the older people get, the more they suffer from problems such as weak joints and bone issues, and even body disorders.

In a related development, CJ Cheiljedang released the renewal version “Returnup Joint Care Special MSM.”

Methyl sulfonyl methane (MSM) is an essential substance connecting bones and cartilage. Cartilage plays fixes joints solidly, smoothing out movements and absorbing and spreading the pressure on joints.

Tests on the bodily application of the functional material MSM have shown it is efficacious for reducing joint pains, cutting joint stuffiness, improving joint movements and improving joint discomfort.

MSM is certified as a functional raw material for helping the health of bones and joints by the Ministry of Food and Drug Safety (MFDS).

Returnup Joint Care Special MSM contains 2,000 mg of MSM, the daily allowance recommended by MFDS. MFDS recommends a required daily allowance of between 1,500 mg and 2,000 mg.

Taking Returnup Joint Care Special MSM will take in the highest level of the daily allowance of MSM.

Returnup Joint Care Special MSM also contains a required daily intake of vitamin B2, necessary for creating in-body energy.

Returnup Joint Care Special MSM can be purchased via CJ Cheiljedang Health Care Center.

CJ Cheiljedang Strikes Global Marketing Partnership with Los Angeles Lakers

CJ Cheiljedang’s food brand “Bibigo” signed a five-year global marketing partnership with the Los Angeles Lakers, an American baseball team based in Los Angeles, the Korean company said on Sept. 22.

Bibigo has become the first company to secure a global marketing partnership from Los Angeles Lakers.

The deal came as both sides were on the same wavelength to raise their global brand standing.