Hana Financial Group holds an opening event for Gangdong Hana Daycare Center in Gangdong-dong, Buk-gu, Ulsan on Aug. 12. Kim Ki-chul (left), head of Hana Bank’s Ulsan & Gyeongnam Sales Headquarters poses for a photo shoot with Lee Dong-kwon, head of Ulsan’s Buk-gu Office in the opening ceremony. (Photo: Hana Financial Group)

Hana Financial Group announced on Aug. 12 that it held an opening ceremony for the Gangdong Hana Daycare Center in Gangdong-dong, Buk-gu of Ulsan.

Since May 2018, Hana Financial Group has contributed to overcoming the nation’s low birth rate and aging population social issues by promoting the ‘100 Daycare Center Project.’ It has also supported a healthier work-life balance by resolving the shortage of childcare facilities.

Gangdong Hana Daycare Center is the 33rd national and public daycare center opened through the 100 Daycare Center Project. Gangdong-dong, where the daycare center opened, is an area where demand for childcare facilities has ballooned.

The number of families with infants and children has increased sharply in the areas after a large apartment complex was completed.

The Gangdong Hana Daycare Center was built with a total floor area of 690 square meters. The two-story facility is located in an area in which infants and toddlers can safely move on foot with their parents.

It has five childcare rooms, one reading room and a rooftop playground so that 70 children can enjoy various experiences.

In particular, by providing a large indoor playroom with a view of the sea and constructing it with eco-friendly materials, it was carefully considered so that infants could stay safe in a nature-friendly environment.

Kim Ki-chul, head of Hana Bank's Ulsan Gyeongnam Sales Headquarters and Lee Dong-kwon, head of Ulsan's Buk-gu District Office, attended the opening ceremony to celebrate the opening of the daycare center and wish for the safe and healthy growth of children.

“We are very happy to build and donate the high-quality daycare center to this area where childcare facilities are needed through Hana Financial Group’s 100 Daycare Center Project,” Kim said.

The 100 Daycare Center Project is Hana Financial Group’s ESG management initiative to help create a win-win corporate culture by establishing and operating 10 workplace daycare centers, as well as building 90 public daycare centers.

In the meantime, Hana Financial Group announced on Aug. 9 that it conducted untact employment lectures and mentoring on 55 members of the 15th Group of the Hana Financial Group SMART Goodwill Ambassadors using a Metaverse platform.

Hana Financial Group’s SMART ambassador is the first external activity for college student among financial groups in Korea.

The 15th group of goodwill ambassadors who began their activities on May 25 is carrying out various missions under the theme of ESG Wannabes to serve as a communication channel with the MZ generation and put ESG management into practice through digital technology.

Due to the spread of the COVID-19 virus, Hana Financial Group invited advertising experts to hold special lectures for college students through an online video conferencing system in July.

This time, a employment lecture and mentoring program provided the MZ generation with opportunities for fresh and enjoyable experiences and free communication.

The special employment lecture was held in a nice, free and friendly atmosphere with personnel managers appearing as friendly avatars and SMART ambassadors participating as avatars tailored to their characters.

Presentation materials for a briefing session were checked through a large screen centering a Metaverse stage and various questions and answers were exchanged during a Q&A session using voice and chatting services.

After the special employment lecture, the young Hana Innovators of Hana Bank who lead the way in change and innovation, gave advice to the goodwill ambassadors in a mentoring session in the Metaverse space.

“We held this online event using a Metavers platform in consideration of college goodwill ambassadors’ preference of digital methods and services,” said an official of the ESG Planning Team at Hana Financial Group.

“We will continue to mull over various ways to expand communications with the MZ generation.”