¡®M.Brain¡¯ technology identifies driver¡¯s state via brainwaves, and reduces accidents caused by drowsy driving and negligence
Researcher with Hyundai Mobis test-operates M.Brain, the world¡¯s first brainwave-based ADAS technology. (Photo: Hyundai Mobis)
After three years of R&D, Hyundai Mobis succeeded in developing M.Brain, a new healthcare technology based on brainwave measurement.
The achievement is receiving attention because it applies brainwave measurement technology to the automotive industry for the first time.
Among other biosignals, brainwave measurement is known to be one of the most advanced and challenging technologies to work with.
M.Brain measures the driver¡¯s condition on a real-time basis by detecting brainwaves around the ears through earpiece sensors that are worn.
The key is the software technology that computes the data from the brainwaves. Hyundai Mobis is committed to R&D and has even adopted machine learning to interpret the brainwave signals.
M.Brain can also be interworked with a smartphone app and provide a notification that a driver is losing attention.
The accident prevention technology also provides for different sensory organs, such as sight (LEDs around the driver¡¯s seat), touch (vibrating seat), hearing (headrest speaker), etc.
Hyundai Mobis plans to apply various bio-healthcare technologies to public transportation with in order to contribute to public safety. M.Brain will first be tested in Gyeonggi-do¡¯s public buses.
The global in-vehicle healthcare market has taken its first step. Heartbeat measurements or eye tracking technologies are being introduced.
Meanwhile, brainwave-based technology shows infinite potential for development, as it is capable of measuring a massive amount of data, which is why Hyundai Mobis¡¯ M.Brain is considered so innovative.
Hyundai Mobis is showing progress in developing autonomous driving healthcare technology using biosignals.
At the CES in 2018, the company presented DDREM (Departed Driver Rescue & Exit Maneuver), which works to prevent accidents that occur as a result of drowsy driving.
Hyundai Mobis then succeeded in developing the eye tracking DSW (Driver State Warning) system in 2019, and ROA (Rear Occupant Alert) system to detect infants in the backseat using radar last year.
Hyundai Mobis Surpasses 10 Trillion Won in Q2 Sales, Electrification business achieves best-ever sales
Hyundai Mobis¡¯ business performance continued to improve in the second quarter of this year. The growth was attributable to a rise in automakers¡¯ production, coupled with the impact of the COVID-19 pandemic.
The automotive unit of Hyundai Motor Group topped 10 trillion won in sales and the electrification business achieved the bet-ever sales.
In an electronic filing issued on July 23, Hyundai Mobis said the company chalked up 10,285.1 trillion won in sales, 533.6 billion won in operating profit and 669.6 billion won in net profit in the second quarter of the year.
The figures represent a 36.5 percent rise, a 234 percent jump and a 185.3 percent surge compared to the same period of the previous year, respectively. Modules and core parts production segments, its mainstay businesses, led a steady growth.
The segments logged 8,272.8 billion won in Q2 sales, up 35.8 percent over a year before. They succeeded in reporting 89.8 billion in operating profit.
Hyundai Mobis achieved the good business performance on the back of a rise in automakers¡¯ production and the expanded supply of value-added core parts of medium-sized cars and SUVs.
A 42.3 percent year-on-year jump in Q2 car production volumes played a part affirmatively.
In particular, the electrification business posted 1,363.7 billion won in Q2 sales, the highest ever, a 37.8 percent year-on-year jump, on the back of an increase of the production of eco-friendly cars, including EVs.
The after-sale service business chalked up 2,012.3 billion won in Q2 sales, a 39.4 percent year-on-year surge, and 473.8 billion won in Q2 operating profit, a 67.3 percent year-on-year jump.