A view of Primera Alpine Berry Watery Soothing Gel Cream, produced by Amorepacific.

Amorepacific revealed a cause-and-effect relationship between stress and skin condition changes. The company announced the outcomes of joint research on a substance effective to improve skin barrier dysfunction under stress.

A joint research team consisting of Amorepacific and Yonsei University College of Medicine Dermatology Department conducted a long-term study to find out what effects stress would have on the skin.

Excessive cortisol, the stress hormone secreting from the adrenal cortex, is blamed for skin barrier dysfunction.

Amorepacific Technology Research Institute paid heed to 7,3',4' -Trihydroxyisoflavone (7,3',4'-THF), a minimum quantity substance produced in the course of fermenting soybeans.

Its 10-year study found that 7,3',4'-THF can maintain healthy skin conditions such as restoring skin barrier functions under duress by controlling cortisol and receptor response.

Vice President Park Young-ho of Amorepacific’s Base Innovation Division said long-term research to find a bio substance to inhibit harm on the skin, caused by stress, had led to the successful securing of high-purity 7,3',4'-THF and its mass production.

Amorepacific plans to continuously offer innovative solutions that enable customers to maintain their health and beauty based on the dermatological scientific achievements and efficiency solutions, he added.

About 7,000 people across the nation participated in the Pink Run Plus, an event to raise awareness on the importance of early detection in breast cancer for one week from June 14. (Photos: Amorepacific)

Amorepacific Group Releases 2020 Sustainability Report ‘A MORE Beautiful World’

Amorepacific Group released its 2020 Sustainability Report ‘A MORE Beautiful World,’ which contains the company’s sustainability management activities for 2020.

In the 2020 Sustainability Report, Amorepacific describes the activities and performance of 2020 based on the “three pillars and eight commitments of Sustainable Operation Goals 2020 - Sustainable Lifestyle, Inclusive Growth, and Circular Economy’ - which were declared in 2017.

Amorepacific Group achieved its sustainable properties goal for 61.1 tons of its new products in 2020 and reduced 304.6 tons a year in new plastics in packaging materials by using recycled or bio plastic and renewing the structures of cosmetic bottles.

Pink Run, the company’s running festival to raise awareness on the importance of early detection in breast cancer, celebrated its 20th anniversary in 2020 and held Pink Run Plus, a contactless running event to prevent the spread of the COVID-19.

Amorepacific, especially, exceeded its goal in the number of accumulated beneficiaries of its ‘20 by 20 Commitment,’ a promise to support the health, wellbeing, economic empowerment, and financial self-reliance of 200,000 women by 2020, and recorded 508,545 in beneficiaries.

In addition, Amorepacific was the first company in the beauty industry to join the global renewable energy campaign ‘RE100’ that commits to increasing the share of renewable energy of companies to 100 percent by 2050. Furthermore, Amorepacific set forth a goal to achieve the RE100 objective by 2030.

Amorepacific Holds H1 ‘Makeup Your Life’ campaign

In partnership with Korea Breast Cancer Foundation, Amorepacific held its 2021 H1 ‘Makeup Your Life’ campaign on June 23 on its YouTube channel.

“Makeup Your Life” is an educational campaign that shares knowhows with cancer patients, who are going through sudden changes in appearance due to cancer treatment such as changes in skin conditions or hair loss, to help them make themselves beautiful.

Since its first campaign in 2008, it has conducted various activities helping about 18,000 cancer patients until now return to their everyday life. Amorepacific began to hold the campaign, which was held offline at hospitals before, as an ‘untact’ live broadcast starting in 2020.

The live broadcast that was held on June 23 was joined by around 800 cancer patients, who applied for the program beforehand, and AMORE Counselors and Amorepacific instructors shared various and useful information on makeup, skincare, and haircare for cancer patients.