CJ Cheiljedang President Choi Eun-seok speaks at a ceremony on May 28 to declare a vision on the B2B business at the CJ Manpower Institute in Jung-gu, Seoul. (Photos: CJ Cheiljedang)

CJ Cheiljedang is strengthening the business-to-business (B2B) business sector. The food maker has elevated the conventional B2B business to a division-level, and launched the new brand “Creeat.”

On May 28, CJ Cheiljedang held a ceremony to declare a vision for the B2B business at the CJ Manpower Institute in Jung-gu, Seoul.

While delivering his speech at the event, CJ Cheiljedang President Choi Eun-seok said, “We’ll open a new horizon in the food business ranging from meal service to dining and delivered meal based on foods tailored to meet customer companies and their end-users’ needs.”

The takeaway of CJ Cheiljedang’s efforts to ramp up the B2B business is the provision of services and developing products to meet customers’ heightened levels.

The Korean B2B market is seeing steady growth. The value of the market is predicted to surge from the current 34 trillion won to more than 50 trillion won by 2025. The domestic B2B market is characterized by products limited on value for money.

CJ Cheiljedang aims to change the paradigm of the B2B market to a win-win model based on quality products and solutions tailored to meet the needs of customer companies’ end users.

To this end, CJ Cheiljedang decided to ramp up organic collaboration among its value chains, such as R&D, chefs and production with the B2B Business Division.

The company plans to release solutions based on concepts, menus and ideas by analyzing customer companies’ characteristics and consumer trends and customer companies’ own items and services produced through their joint development.

Reorganization has allowed faster decision-making and synergetic effects among departments. The B2B production line of a plant in Jincheon, Chungcheongbuk-do, and its manpower have been augmented for the expansion of the B2B business.

Home shopping presenters explain items, released by CJ Cheiljedang under the new premium B2B brand “Creeat” at a ceremony to declare a vision on the B2B business.

CJ Cheiljedang launched the premium B2B brand “Creeat,” meaning the creation of new “eats”. It symbolizes the company’s determination to make the future food ecosystem.

The brand plans to supply one-meal products, such as rice and noodles, to restaurants, food meal companies, airliners and lunch and caffe businesses, as well as instant solutions such as hand-made meat and topping products, half-cooked, fully-cooked home meal replacements, and items jointly developed with convenience stores and snacks such as sandwiches.

CJ Cheiljedang will spearhead differentiation and innovation, both in the B2C and B2B markets, as Korea’s representative food trend-setter, a CJ Cheiljedang official said.

The company will devote itself to meeting dining, meal service and other diverse B2B platform customer companies and spearheading market paradigm shift, the official added.