President Park Sung-ho of Hana Bank.

Hana Bank announced on April 23 that it has launched a new type of digital financial platform called “My Branch,” which combines the convenience of non-face-to-face channels with the advantages of serving customers in a face-to-face manner.

My Branch is an innovative financial platform through which Hana Bank employees take the initiative in carrying out sales activities by allowing them to create their own virtual online branches that meet the same criteria of offline branches’ business environments and meeting customers’ preferences.

My Branch is different from other non-face-to-face services that provide the same products and services to many unspecified customers now that it can offer financial products and services and contents, which address the preferences of various customer groups by opening branches for corporate customers, branches for apartment residents and branches for online communities.

Hana Bank launches a new type of digital finance platform “MyBranch” on April 23. (Photos: Hana Bank)

In addition, Hana Bank employees can meet customers online through My Branch to provide non-face-to-face services such as financial counseling and follow-up management, which will help them overcome physical distances with customers, and further enhance customer satisfaction.

The My Branch platform allows users to analyze use status and sales data through data visualization, and quickly reorganizes branch types and forms, financial products, and contents based on analyzed data, securing the foundation for one bank employee to operate a branch and conduct self-directed sales activities.

Those who want to be new Hana Bank customers can apply for various financial services such as personal loans, deposits, and credit cards at My Branch without visiting offline branches, and can easily use them without installing applications and certificates after verifying their identities with their smartphones.

“These days, a big trend in the banking industry is expanding online financial services and reducing offline stores,” said Kim Kyung-ho, head of Hana Bank’s Future Finance Division.

“We regard My Branch as a significant attempt for banks to switch to a new way in our business activities. We will grow My Branch into a customer-centered humanity financing platform in the future with seamless sales staff-centered connections between online and offline channels.”

In the meantime, Hana Bank announced in late April that it signed a business agreement on humanitarian assistance for foreign workers with the Human Resource Development Service of Korea as part of its implementation of ESG management at Hana Bank’s Headquarters in Eulji-ro, Seoul on April 29.

By signing the agreement, Hana Bank showed its strong will to put ESG management into practice by strengthening a social safety net for foreign workers’ human rights by expanding humanitarian support for them in Korea with the Human Resource Development Service of Korea.

Under the agreement, Hana Bank will provide up to 20 million won for foreign workers a year (up to one million won per foreign worker) when they die while staying in Korea through the Hana Nanum Foundation within the scope of 1 million won per person.

In addition, Hana Bank will support financial education such as using banks, wiring money, receiving expired insurance money, and not falling victim to financial frauds so that foreign workers will be able to work and live better in Korea.

Hana Bank plans to continue to expand cooperation for humanitarian support for foreign workers in Korea including support for increasing their economic and financial capabilities by teaming up with the Human Resource Development Service of Korea.

“We have provided various support so far with an eye towards enhancing financial services and convenience for foreign workers,” said Park Sung-ho, president of Hana Bank.

“We are pleased to contribute to strengthening a social safety net for foreign workers through this agreement. We will continue to sincerely fulfill our social responsibilities by expanding ESG management through social contribution activities.”

On the other hand, Hana Bank provides Hana EZ App exclusively for foreign customers and financial products and services exclusively for them. Its global desk for consultation offers services in foreign languages.

Moreover, it has established itself as a specialized bank for foreigners by providing more convenient financial services to foreigners by boosting the capabilities of employees dedicated to foreign customers.