Models make a pitch for the Neo QLED 8K TV model, produced by Samsung Electronics at Samsung D’light in Seocho-dong, Gangnam-gu, Seoul, on March 3. (Photo: Samsung Electronics)

Samsung Electronics has been releasing the latest smartphones, TVs and home appliance products, employing additional technologies, such as AI functions, to make a foray into the global market.

The strategy focuses on launching products tailored to meet the tastes of millennials and Z-generation consumers, who have emerged as a major consumer group.

For instance, consider Samsung Electronics’ model “Galaxy S21.” The Galaxy S21 series, which made its debut in late February, has sold about 30 percent faster than its predecessor in Korea and 20 percent more abroad.

A Samsung Electronics official predicted that demand for the Galaxy S21 will rise between March and April when many loyal clients’ contract period comes to an end.

The Galaxy S21 is outfitted with top-tier technologies to take pictures and videos on top of differentiated designs.

Equipped with powerful AI, Samsung’s most advanced pro-grade camera, and an adaptive display with support for 10Hz to 120Hz at Quad HD+ quality, the Galaxy S21 Ultra redefines what a premium smartphone can do.

Content creators can capture studio-quality photos under any lighting conditions in just one click with its enhanced 1080 MP sensor or shoot pro-grade video with its upgraded quad camera system.

For those looking for powerful productivity and creativity features, the Galaxy S21 Ultra comes with S Pen support for the first time ever to the Galaxy S series, so you can jot down notes, edit photos, or sketch out your ideas on the go.

Wrapped in a bold new design with a Contour Cut Camera housing, the Galaxy S21 Ultra is designed for those who want the most out of their smartphone. Check out the infographic below to get a closer look at how Samsung is taking the Galaxy S series to the next level with the Galaxy S21 Ultra.

Will Samsung TV Brand Retain No. 1 Position for 16th Consecutive Year?

From black and white to color, analog to digital, and digital to smart TVs — Samsung Electronics has been there for all the key historic moments in the development of the television.

Over time, Samsung has established itself as a global television leader by applying innovative technologies and staying a step ahead when it comes to identifying global lifestyle trends.

And Samsung’s innovation hasn’t slowed in 2021. Even in the unprecedented era of the global pandemic, the company recorded a revenue-based TV market share of 31.9 percent in 2020.

This was the highest figure the company had ever recorded, and means that Samsung has retained its number one spot in the global TV market for the 15th consecutive year.

Samsung released its initial ‘world’s first’ television in 1998 with the launch of its 55-inch projection TV.

The company’s initial securing of this title was partially brought about by its helping to lead the global transition from analog to digital television.

Samsung went on to further change the game by releasing its LCD TV in the early 2000s. Around this time the company successfully popularized wall-mountable LCD TVs, leading to the inception of the golden age of LCD TVs.

Samsung also launched a 46-inch (116cm) LCD TV — which was then the largest in the industry — and consequently altered the approach of an industry that had not been focused on large-screen TVs up to then.

The 46-inch LCD TV, which cost more than USD 13,000 back then, was widely welcomed and helped spur the success of LCD TVs.

The Bordeaux LCD TV, released by Samsung in 2006, is another example that shows how innovation-based, outside-the-box thinking has changed the face of the sector forevermore.

Developers began to question the long-term feasibility of thick, heavy, vacuum-tube-based televisions and instead started to dream of TVs that were lightweight and aesthetically sophisticated.

The Bordeaux TV was the result, with its sales numbers exceeding one million in the first six months of its release.

The Bordeaux TV featured a speaker that was relocated from both sides of the TV to the bottom, and highlighted its sophistication with a crimson color and curved edges.

In addition to marking the launch of the Bordeaux TV, 2006 was also the first time in the company’s history that Samsung ranked first in the global television market. The company has continued to hold that position for 15 consecutive years.