A view of Amorepacific’s brand “Soluderm” skin care products, which can be both eaten and applied.

Amorepacific has released the brand “Soluderm” for skin care products, which can be both eaten and applied.

The Soluderm consists of two versions - “VITA Collagen Ample Program” that can be applied, as well as “Inner Full Collagen Ample,” which can be eaten.

From the planning stage, the brand has reflected demand of women in their 30s and 40s who want to try high-performance skin care at home without seeing a dermatologist.

The development of the products is a reflection of the views of Lee Ji-hye, an YouTube influencer and representative of customers, who has been communicating with her fans.

VITA Collagen Ample Program is optimized for skin elasticity with a combination of a 71.79 percent of vita collagen content and epidermal growth factor (EGF) powder.

Inner Full Collagen Ample contains 500 mg of Italian-produced, low-molecular collagen.

They are collagen products, made along with reliable supplementary ingredients such as English-produced vitamin C and French-produced elastin, New Zealand ceramide and Korean-produced hyaruronic acid.

According to a Soluderm official, not only the surface of the skin, but also the inner skin should be managed for fundamental skin improvement.

The official stressed the significance of skin care products that can be eaten or applied, citing the fact that only general skin care cannot penetrate the efficacious substances into the inner skin.

Soluderm threw a live shopping party on Naver to celebrate the launch of the brand, along with Lee Ji-hye who participated in the development of the Soluderm products on Jan. 28.

The brand met with enthusiasm from consumers, as it had more than 122,000 hits in one hour. Soluderm products can be purchased at Naver’s Smart Store and Amorepacific Mall. Sales will be expanded to other social media sites.

Amorepacific Vice President Oh Jung-hwa and GS Caltex Vice President Jang-hoon each hold a copy of an MOU on the systematic recycling of empty plastic bottles after signing the deal at GS Tower in Gangnam, Seoul, on Jan. 28. (Photos: Amorepacific)

Amorepacific Strikes MOU with GS Caltex on Recycling of Empty Plastic Bottles

Amorepacific struck an MOU on the systematic recycling of empty plastic bottles with GS Caltex on Jan. 28.

Under the deal, 100 tons of empty plastic bottles will be recycled every year. The step will be applied to products and fixtures produced by Amorepacific.

The cosmetics company plans to raise the recycling percentage to 20 percent this year and to 50 percent by 2025.

Amorepacific Group launched “Innisfree Campaign” to retrieve empty bottles in 2003. A combined 2,200 tons of empty cosmetics bottles had been retrieved until 2020.

The group has been studying how to reutilize empty bottles like recycling or upcycling them into artistic works.