On Jan. 4, President Ji Sung-kyu appears as a hologram figure due to the COVID-19 pandemic and greets employees at the headquarters of Hana Bank in Seoul in a non-face-to-face manner. (Photo: Hana Bank)

Hana Bank announced on Dec. 28, 2020 that it has executed its reorganization and executive reshuffle for 2021 to promote its “NEXT 2030, Big Step” strategy.

The gist of the reorganization and executive reshuffle included the creation of the Consumer Risk Management Group and strengthening financial consumer protection by hiring more female professionals, the enhancement of the ESG management system through the creation of the ESG Department and the introduction of a unit-oriented system based on 3Ss - Simple, Speed and Smart.

The reorganization and executive shakeup are aimed at setting up a system to actively respond to changes in the financial environment.

That will be accomplished by breaking away from existing supplier-oriented financial services due to the rapid changes in large technological companies’ entry into the financial sector and customers’ use of financial services and actively implementing consumer protection.

Hana Bank set three growth strategies - platform finance, global finance and social value finance – as part of its growth strategy NEXT 2030 and Big Step for the next 10 years.

Thus, the reorganization and executive shakeup will speed up Hana Bank’s move to provide diverse customer-centered financial services and strengthening corporate social responsibility and making more ESG investment for future generations.

Hana Bank has decided to establish a “consumer risk management group” for the first time as a Korean commercial bank and recruit more female professionals as group leaders to implement full-fledged consumer risk management. As a result, Hana Bank will pursue consumer protection and consumer satisfaction at a higher level through consumer risk management, not from the bank’s point of view, but from consumers’.

Through the reorganization, Hana Bank’s Consumer Protection Group will be expanded into two groups, the Customer Happiness Group in charge of protecting financial consumers and the Consumer Risk Management Group, all of which will be headed up by female executives, strengthening customer-centered management.

Following the establishment of the Consumer Risk Management Group at Hana Bank, Hana Financial Group will set up the Consumer Risk Management Committee directly under its board of directors through revising the articles of association at the general shareholders’ meeting scheduled to take place in March 2021.

To support customer-oriented management, Hana Bank has decided to integrate the Management Planning Group, which is in charge of planning and budgeting, and the Management Support Group, which is tasked with personnel and business support, into the Management Planning and Support Group.

The Management Strategy Headquarters within the Management Planning and Support Group established the ESG Planning Department, which is dedicated to ESG within the bank.

As a result, Hana Bank will strengthen its ESG management system and focus more on the social roles of finance through the active implementation of ESG management.

Hana Bank has reorganized itself into a team-oriented system to push for fundamental changes in the way it works based on the principle of three major organizational innovation keywords “Simple, Speed and Smart.”

This move will transform Hana Bank into a horizontal organization centered on efficiency through the simplification of the bank’s decision-making process and the utilization of various ideas.

In addition, Hana Bank announced on Jan. 4 that it has started exchanges of New Year’s greetings among employees in a non-face-to-face manner at its headquarters in Eulji-ro, Jung-gu, Seoul, in time for the first business day of the bank in the New Year.

Hana Bank explained that traditional the bank president gave high-fives to employees and shouted New Year’s slogans every first business day of the New Year instead of holding a formal ceremony for the start of a new year but this year, bank president Ji Sung-kyu appeared as a hologram figure and gave New Year’s greetings in a non-face-to-face manner to share New Years blessings with employees.

“Make your year with passion in 2021. Let’s move forward like a strong bull! "Let’s break through the inflection point of finance and stand tall as a leader leading the digital and global era,” Ji shouted in English, Chinese, and Vietnamese.

“Simple! Speed! Smart! Go Hana Bank! Let’s Break through an inflection point of finance and stand tall and proud as a leader in the digital and global era in 2021.”

In addition, a video showed New Year’s messages from employees working at overseas branches.

The messages were read in English, Chinese, Vietnamese, or Spanish and wished one another a happy new year.