Dong-A Pharmaceutical has released Morning Care versions customers choose, depending on types hangover. (Photos: Dong-A Pharmaceutical)

Even a consumer packaged goods product that has good quality, but is not tailored to meet customer needs, would disappear from the market. Companies are ultimately selected by customers if their respective values are reflected them in their products and brands.

There is no exception when it comes to hangover drinks. Of late, customers look for hangover products that suit their hangover type. Dong-A Pharmaceutical has released three kinds of the hangover drink “Morning Care” by renewing the concept of each of three handover types.

Morning Care made its debut in 2005. Dong-A Pharmaceutical has upgraded the hangover drinks through continuous R&D and by improving ingredients to correspond to customers’ tastes.

The latest Morning Care version has undergone a renewal after the company found that customers have different kinds of hangovers, such as headaches, heartburn and skin trouble. The results were revealed in market research.

Customers can choose Morning Care H for a “splitting” hangover, Morning Care D for a “stodgy” hangover, and Morning Care S for “crumbling” hangover.  

 The three types have ingredients, including rice soybean extract (RSE-α), taurin, vitamin B and powered pueraria extract in common.

Morning Care H also contains green tea catechin and powered willow bark extract, while Morning Care D also has herbal medicinal essence and cabbage compound extract. Morning S also contains hyaluroric acid and fish collagen. 

Morning Care’s design has reflected customers’ needs, allowing customers to choose their type of hangover drink depending on their specific hangover. 

A Dong-A Pharmaceutical official said, “Even if drinking the same alcoholic beverage, same amount and for the same time, individuals will have different types of hangover, and this has been applied for Morning Care to have a differentiation brand concept.”

The official expressed hope choosing Morning Care versions suiting hangover types will cure hangover in an efficiently fashion.  

Views of products released under the health functional food brand “SelfRX.”

Dong-A Pharmaceutical Launches Health Functional Food Brand ‘SelfRX’

Dong-A Pharmaceutical has launched the health functional food brand “SelfRX,” tailored to meet individuals’ health circumstances.

SelfRX is a health functional food brand that allows male and female adults to promote their health. Each user can choose health functional foods suiting his and her personal circumstances, such as life conditions, age, and sex.

The brand is a combination of “self” and “prescription” (RX), which is intended to convey the message “caring for health and choosing products suiting him or her.” 

 
SelfRX is based on Mapping Nutrition-Appropriate (MNA) Solution, the scientific method in which Dong-A Pharmaceutical has designed functional components to meet modern people’s needs.

It is based on the expertise and technology the pharmaceutical company has accumulated while researching customers’ health for 88 years.

The functional components include vitamins, minerals and amino acids, essential nutrients; nutrient components for smooth metabolism and creating energies; and antioxidation ingredients designed to protect cells from harmful antioxidants.

Each user can choose health functional foods suiting his and her personal circumstances such as life conditions, age and sex.