Shinhan Card President Lim Young-jin gives a speech at an online 13th anniversary event on Sept. 28.

Shinhan Card, celebrating the 13th anniversary, has come up with a big picture idea of evolving into a life & finance platform.

Delivering a speech at an online anniversary event on Sept. 28, Shinhan Card President Lim Young-jin said Shinhan Card has established the vision of making a leap forward to become a life & finance platform.

To achieve the vision, President Lim said his card company has fleshed out three future business models: “individual financial platform,” “comprehensive life platform based on my data,” and “self-employed financial platform.”

Shinhan Card aims to evolve into a life and finance company by offering optimal goods information services customers want to find via a greater data frame surpassing the conventional card business and finance.

“Individual financial platform” refers to personal expenditure and financial management designed to realize all financial services, ranging from settlements to financial products and asset management.

“Comprehensive life platform based on my data” refers to a New Discovery Platform businesses designed to offer services tailored to meet individuals’ personal life styles based on data, as well as non-financial benefits.

Currently, Shinhan Card offers “All That Services” related to travel, culture and weddings.

Shinhan Card has ramped up non-financial services as the card company entered an educational service market by signing an MOU with Supaza and Edubase on Sept. 21.

Self-employed financial platform refers to an “Amazing Business Financial Management” (BFM) designed to comprehensively manage and support the operation and financing of chain membership outlets.

President Lim suggested his card company’s keywords “13ecoming,” to stress endless changes (“becoming”) to achieve a dream and three challenges, departing from the maintaining (“being”) of the conventional growth paradigm.

“Shinhan Card My Car,” released by Shinhan Card.

Shinhan Card has also launched a new journey toward a premium brand by building a brand regime corresponding to a future business vision and a brand value evaluation regime to manage it.

President Lim said, “True expedition is to look with a new insight, not finding new landscapes.” Lim called for his executives and staff members to evolve with an insight into the trends of the times and essentials.

Moon Dong-gwon, head of Shinhan Card’s management planning group, Presdient Lee Myung-ho of Supaza, and President Choi Bong-keun of Edubase attend a ceremony in which Shinhan Card signed an MOU with Supaza and Edubase on Sept. 21. (Photos: Shinhan Card)