President Kwon Jum-joo of Shinhan Life Insurance (center) 

congratulates the  exemplary financial consultants for their contributions to the 

company’s growth in 2012 at the award presentation ceremony at Shinhan Life Insurance Co.   

Shinhan Life Insurance Co. held an award presentation ceremony on April 12 to recognize its employees including financial consultants for their meritorious achievements in their work for the company. The ceremony was held at the Incheon Songdo Conventia and was led by Chairman Han Dong-woo of the Shinhan Financial Group, President Kwon Jum-joo, and other key executives of the group and the company and was attended by more than 600 people.

During the ceremony, more than 450 employees won awards including financial consultants for their excellent achievements, becoming models in keeping up the company’ s core value of the “Shinhan Way” during their work in 2012. 

President Kwon said in his congratulatory speech, “We should make quality management a big part of our corporate culture in order to achieve the Big Shinhan in the rapidly changing business environment of the life insurance industry.”

Winning the Grand Award among the financial consultants was Chung An-sook of the company’ s Myeong-dong Branch in Seoul, for her exemplary work in the area of VIP Marketing, winning the customers’  trust with her professional financial consulting including consultations on tax matters and meeting with CEOs and other leaders. 

In the area of Telemarketing (TM), Park Hi-sook of the Richi Branch won the Grand Award for her record of selling insurance policies for children’ s heath, general health, and guarantee-type health insurance, 100 contracts a month on average, which is regarded as remarkable since she sells the policies only over the phone.

The insurer has been engaged in diverse activities to reach its management goal of moving customers’  minds by practicing just operations with a focus on jobsites and service reforms.

In order to solidify its customer-centered management base, the company has been working on diverse customer protection activities. Breakfast meetings, meetings at jobsites, and special CEO lectures are some of the events held among home office staff, staff at branches, and consultants under the company’ s policy to understand the CEO’ s management philosophy on customer protection by all those working for the company.

Every year, excellent customers and consumers are invited to the company’ s events and given financial information useful for their protection along with prizes.

President Kwon selected “warm insurance” as the core management strategy for the team designated to promote customer protection management and consumer protection. One of the team’ s jobs is to check whether an insurance product is very beneficial and appropriate to the customer who buys it from the point of sale. The team also checks the existing customers’  insurance products to see if they are appropriate and beneficial to their needs.

The company has also been at work to boost the capacity to protect customers and is working on mid-to-long term strategies and a step-by-step growth roadmap to improve customer satisfaction levels by 2015.

The company has been running a special organization and council system in charge of customer service management to both improve customer service and protection.

The call center offers the “silver phone service” for customers over 60 years of age as well as the VIP consultation service providing tailor-made services.

The company has also been operating the customer panel system since last September, which is designed to collect various ideas or complaints from customers through an online survey and discussion meetings and reflect them in the company’ s customer service strategies.