AmorePacific’s inner beauty solution brand “Vitalbeautie” has launched “Meta Green Gold,” a health functional food to activate and manage metabolism that reduces body fat and cholesterol.

AmorePacific’s inner beauty solution brand “Vitalbeautie” has released “Meta Green Gold,” a health functional food to activate and manage metabolism that reduces body fat and cholesterol.

Meta Green Gold is made of organic green tea produced at AmorePacific’s Oseollock Farm in Jeju.

It contains catechins, Vitamin C, Vitamin D, five kinds of green tea ingredients, including green tea flowers, green tea seeds, and “CatePlus,” a green extract composite made with its own proprietary technology.

Vitamin C is recommended for customers who have a diet consisting of excessive fat, sugar and natrium intake, and people who struggle to manage cholesterol and body fat. Vitamin D is important for the normal growth and development of bones.

New substances beneficial to the human body are extracted for the Oseollock Farm’s premium green tea leaves, produced using an eco-friendly organic farming method.

AmorePacific became the first company to obtain a green technology “GTP-19-01505” certificate from the Ministry of Agriculture, Food and Rural Affairs. The green technology product certificate has been granted to the newly released Meta Green Gold.

Meta Green Gold may be taken in with ease thanks to a special technology that coats refined substances, instead of using conventional food additives.

The product can be purchased through AmorePacific councilors or AmorePacifc’s online mall. Vitalbeautie is the first inner-beauty brand in Korea created under the philosophy that “real” beauty is nurtured inside to be expressed outside.

For 70 years since its foundation, AmorePacific has researched the answer to healthy beauty. It concluded that fundamental change inside is needed to complete true beauty with the belief that health and beauty are interconnected. Vitalbeautie was born through such an advanced thought on healthy beauty.

To materialize the value of inner-beauty solutions, Vitalbeautie conducted a multi-layered study on different ages, genders, body types and even lifestyles and psychology.

AmorePacific is positioning itself as a highly trustworthy beauty-food brand, with continued technological innovations, including the development of independent technologies utilizing heritage ingredients, and the introduction of ampule-style containers for the first time in Korea.

By integrating the accumulated data on the lifestyles of customers, Vitalbeautie may become an essential and comprehensive lifestyle solution based on the lifestyle and diet of Korean people.

A view of AmorePacific headquarters in Yongsan, Seoul. (Photos: AmorePacific)