Hyundai Steel officials hold a meeting as they watch the newly opened H-SOLUTION website. (Photo: Hyundai Steel)

Hyundai Steel unveiled a website about the technology and services of H-Solution, a customized automotive solution brand launched by Hyundai Steel in order to secure an advantage and competitiveness in the future automotive materials market.

Hyundai Steel recently announced that it opened the AE Service Portal (http://ae.hyundai-steel.com). AE stands for application engineering, which refers to Hyundai Steel’s unique business strategy to create and provide differentiated value in all processes from planning and design to production and sales in order to maximize its corporate customers’ competitiveness.

The website enables customers to check the application technology required for the application of automotive steel products and parts produced by the company.

In particular, “H-Solution,” an automobile solution brand launched by Hyundai Steel in April of 2019. Moreover, the steelmaker developed a mobile application with the same content. Therefore, by using the application, people can conveniently check the content anytime and anywhere with their smartphones.

Hyundai Steel has also prepared a website for strengthening customer services.

The website always shows the current status of steel product certification, technical support requests and more, which were previously informed through meetings and e-mail, expediting work processes.

With the opening of this website, Hyundai Steel expects to be able to impress customers with its technology and services to respond to a paradigm shift in the automobile industry moving to mobility, as well as to publicize its high-quality automotive materials.

“In a changing market environment, collaboration and win-win growth with customers will be the most important factor,” a Hyundai Steel official said. Hyundai Steel will lead the future global automotive steel plate market by providing technology with future value.

 
Meanwhile, Hyundai Steel is accelerating innovation management through the construction of an advanced “smart enterprise” system by using smart technology in all sectors including the manufacturing sector.

H-Solution is a specialized automotive solution brand that encompasses high-strength steel products, hot stamping, properties, molding, welding, rust prevention, painting, and steel parts production.

Accordingly, it can improve vehicle performance, cut cost, and enhance quality and reflects Hyundai Steel's will to realize high-strength and lightweight car bodies.

Hyundai Steel announced on Feb. 25 that its Forging Business Division will be split off as an independent company.

The Forging Business Division posted about 230 billion won in sales in 2019. Its main products are ship engine parts and molding steel and steel for tools.

Through the acquisition of SPP Yulchon in 2015 and the purchase of two 10,000 ton presses from Hyundai Heavy Industries in 2016, Hyundai Steel currently has a 100-ton electric furnace and four presses.

When the division is split off on April 1 after the regular general shareholders’ meeting on March 25, the new subsidiary, which is tentatively named Hyundai IFC, will become the nation’s largest manufacturer of forged products for shipbuilding, with a production capacity of producing 320,000 tons of steel and 160,000 tons of forged products.

Hyundai Steel has made rapid strides in expanding its size through massive investment in blast furnaces and mergers and acquisitions. The division is considered to be the beginning of the reorganization to boost management efficiency, some industry experts say.

The company also said it made the decision for the spin-off to proactively respond to rapid changes in demand trends due to demographic changes and a slowdown in the growth of the manufacturing industry.

 
They say that Hyundai Steel is expected to focus on investment and R&D capabilities in the company’s main business sectors through additional reorganization work, and elevate the operational efficiency of other business divisions through the establishment of their independent management systems or, if necessary, withdrawals from some businesses or the sale of some businesses.