Chairman Kim Jung-tai of Hana Financial Group, 1st R, joins a group of housewives in a neighborhood near the group’s head office in downtown Seoul, to help make a winter kimchi salad in what is locally called the Kimjang. The housewives take turns to join together to help the Kimjang of a family in their neighborhood until every family is ready to have enough winter cabbage salads to last the winter.

Hana Financial Group decided to set next year’s management key words as “Happy Management,” financial industry sources said recently.

The group wanted to new keywords for next year that are different from the usual keywords, such as digitalization, globalization and others meant to make efforts to develop certain areas of its operation.

In today’s ever-changing global financial environment, financial services have emerged as a major point of global competitiveness.

Under these circumstances, Hana Financial Group has grown to become one of the most representative financial institutions in Korea, based on its strong enthusiasm, challenging spirit and rigid competitiveness, ever since its founding 10 years ago.

Now, Hana Financial Group created a motto for its 2025 New Vision & Value containing its mission and new vision as it takes moves to become a global brand.

With the new slogan, “Growing Together, Sharing Happiness,” the group has focused on building a win-win relationship with customers, society at large, its employees, shareholders and management, to develop together and to actively take on social responsibilities.

To achieve this mission and focus on the actual implementation and practice of its vision and values, Hana Financial Group has adopted six core values: passion, openness, being one with the customer, excellence, respect and integrity.

FRUM INSIGHT, a creative partner of Hana Financial Group, suggested a creative visual solution for the six core values so that the bank could more effectively achieve and implement its 2025 New Vision & Value based on an in-depth understanding of the group’s business strategies that have built a truly creative and powerful corporate culture.

The six core values are the most cherished intangible assets of Hana Financial Group.

They are the company’s standards for corporate and individual behavior, and everyone in the Hana family must share and follow them.

They are a kind of code of conduct. Passion to take complete responsibility and to seek better value for change and innovation. Openness to understand others and situations with a flexible, unprejudiced mind and with empathy. With Customer to explore their needs and satisfy them by prioritizing customers.

Excellence to develop distinguished abilities in one’s field in order to attain the trust of your customers. Respect to put oneself in someone else’s place and to deal with it.

Finally, Integrity to serve as a central standard and as the basis of every core value.

A view of the Hana Financial Group building in downtown Seoul.(Photos: HFG)