A poster for the COEX Food Week 2019.

A view of the booths inside COEX where the COEX Food Week 2019 took place Nov. 20-23 run by the National Food Clusters. (Photos:KNFC,COEX)

The Korea National Food Cluster operated the Seoul International Food Industry Exhibition promotional booths at COEX FOOD WEEK 2019, which was held from Nov. 20-23.

COEX Food Week, which has been hosted annually by COEX since 2006, provided a venue to meet the latest food trends at home and abroad. The event always grabs the attention of domestic and foreign food workers, and a total of 1,000 companies participated this year in 1,800 booths, attracting a total of 60,000 visitors.

The event included desert shows, an exhibition of international food making machines, food packaging materials, a festival for international bread, confectionaries and a fair for baked goods.

The event offered opportunities for negotiations between buyers and sellers, along with an exhibitions for consumers. COEX’s National Pavilion Package offered unified booth designs and fee discounts, biz-matching arrangements, airfare discounts for participants, travel arrangements, and more.

Four food companies, including Green Road, Cafeye, Sunsubon and Powerful Walk, participated in the food week by operating their own booths at the Seoul International Food Industry Exhibition promotional booths at the COEX FOOD WEEK 2019 to display their foods and attract viewers to their booths thru various marketing programs. Green Road brought a coffee made with domestic beans.

Cafeye showed off its Café Blending 60, eight kinds of coffee beans imported from abroad and the Dream Back 24 Multipack Set, among others. Sunsubon introduced a special porridge made with knowhow going back 17 years, and a porridge made with abalone, porridges that can be had by senior citizens and children whenever they want.

Also included among the food items on display was a sports food made with juice extracted from the fruit of Hutkae Trees, with the brand name of “Powerful Annerpolis.”

COEX Food Week offered far more than just exhibitor promotion for the three days of the event. Exhibitors benefited from a range of opportunities designed specifically to maximize marketing and publicity before, during and after the show.

COEX Food Week utilized a range of social networking sites including Facebook, LinkedIn, and blog platforms, both domestically and internationally, in order to boost the promotion of exhibitors. All exhibitors at COEX Food Week benefited from exposure to our social networking audiences in the build up to the event.

The food industry in korea has been recently characterized by an expansion of products that emphasize the exclusion of chemical additives in response to a heightened awareness and growing interest in health.

It has also been marked by an increased public interest in HMR(Home Meal Replacement), which has good nutrition but convenient to cook. An expanded market for cosmetic, functional foods, is also a recent trend.

An increased interest in foreign traditional and ethnic food in response to a diversification of dietary life and increased opportunities for overseas trips is also noticeable in Korea, as is growing interest in weaning foods and products for infants, as well as the foods for seniors as a result of a sharp rise in elderly households.