A Cream Skin Laneige on Display. (Photo: Amore Pacific)

The Cream Skin that Laneige put on the market only a year ago has already emerged as a representative product for the company.

The Cream Skin is a product which embodies the philosophy of Laneige. Last October, the product was put on the market and it sold 100,000 bottles in just three weeks.

The skin has a pleasant feeling when Cream Skin is applied with a high absorbing power, in addition to moisturizing power.

The secret of the powerful moisturizing power is in the Cream Blending Technology developed by Laneige.

Laneige is a South Korean cosmetics brand owned by Amore Pacific.

In commemoration of the success of the skin, the company introduced on the market a bottle containing 250ml of cream, 100ml more than the usual container, which is available at Arittaum Stores around the country and the Laneige flagship store in Myeong-dong, the Laneige Road Shop in Chungmu-ro, and the AmorePacific Mall in Seoul. The 250 ml container is priced at 39,000 won apiece, while the 150 ml one is priced at 28,000 won per bottle.

Laneige was created by Amore Pacific in 1994. The brand name comes from La Neige, which means The Snow in French.

Laneige is developing skin care products. The institution of Laneige is interested in the following ingredients: one, chemical sources are magnesium, manganese, and zinc; two, as sources extracted from nature, there are truffle yeast and green tea; three, botanic and medical sources are salicylic acid, keratinase, ghassoul (clay), and melia extracted by barks.

Brands like Innisfree, Etude House, Laneige and Sulwhasoo have become familiar names in Singapore, especially with those who have a penchant for Korean beauty products.

The Cream Skin is a product that embodies the philosophy of Laneige. In October, last year, it was put on the market with a concept that a can of cream was melt down on the skin and it sold 100,000 bottles in just three weeks since its introduction.

The skin gives a pleasant feeling when applying on the skin with a high-absorbing power in addition to moisturizing power, to make the skin feel as if cream was applied.

The secret of the powerful moisturizing power is the Cream Blending Technology developed by Laneige.

The Amore Pacific story is Disney-esque. In fact, if you ever get a chance to visit the Story Garden by Amore Pacific, at the Osan Beauty Campus, you’ll get to see an inspiring animated short movie of how Suh Sung-Whan founded the company over 70 years ago.

It all started with his mother, a woman ahead of her time, who believed in sustainable sourcing, creating pure hand-pressed oil from the camellia nut tree, and selling it.

Sung-Whan continued the business with the same philosophy, to provide a healthy and beautiful life to customers around the world with the Korean company’s beauty products.

From its beginning, the brand has established itself as an Asian Beauty Creator (ABC); and one that has a deep connection with nature.

That same camellia oil the founder’s mother used to sell now features in many of the company’s products, including Mamonde’s Age-Control Camellia Oil, Sulwhasoo’s Camellia Hair Oil and Hera’s UV Mist Cushion.

As a company that prides itself on research and development, it’s no surprise that it has brought many firsts to the beauty world.

Amore Pacific is the first company to create skincare products with green tea and ginseng. When founder Sung-Whan saw how the green tea culture was slipping away in his country, he bought plots of land in Jeju Island and converted rocky patches into fertile green tea farms.

No trip to Jeju Island now is complete without a stop at Osulloc, where you get to learn more about tea culture at the Osulloc Tea Stone and Tea Museum, as well as have delicious green tea sweets and beverages at the Tea House (order the green tea roll cake).

And close by, is the Innisfree Jeju House, selling the brand’s products including its famed green tea range of skincare, as well as Jeju exclusives that are must-buys if you’re there (you can’t get them anywhere else).

Product innovation is a cornerstone of the company which saw the potential of the ginseng root, a renowned Asian herbal remedy. Knowing that ginseng has prized healing properties, the late founder steered the company and research teams to further explore how the root could be used in skincare.

And in 1966, the ABC Ginseng Cream was introduced, a world’s first, and later iterations has led it to become the much-loved Sulwhasoo signature, the Concentrated Ginseng Cream.

Almost every established beauty brand now has a cushion compact, but it was Amore Pacific which launched the very first with IOPE in 2008. The sleeping mask category was also sparked by the introduction of The Laneige Water Sleeping Mask.

Senior Researcher Jean Choi, who leads the Customer Research Team of Amore Pacific’s Singapore R&I, says, “We have high standards and are pro-active about the usage of products, and we develop new products to change the beauty regime of women in the world.”