A view of Dongwon Pavilion installed at the Anuga Food Fair 2019 held in Cologne, Germany. (Photo: Dongwon Group)

Dongwon Group participated in the Anuga Food Fair 2019 held in Cologne, Germany, and revealed a vision of becoming an integrated food value chain company. The group established an independent pavilion at the food fair that took place from Oct. 9 to 13.

Dongwon Group introduced the group’s integrated food value chain business structure focusing on four axes – fisheries, food, packing and logistics.

Spectators at the Dongwon Group pavilion were given the chance to look at the group’s integrated food value chain business structure via a touch-kiosk installed inside the pavilion and guide panel.

The group has an integrated food value chain business structure in which fisheries Dongwon Industries catches are processed into diverse food products by Dongwon F&B, and then they are contained in packages produced by Dongwon Systems before they are exported via logistics structure of Dongwon Industries to foreign operations such as StarKist of the United States and S.C.A SA of Senegal.

Dongwon Home Food, the nation’s seasoning No. 1 company and food materials logistics service provider, has released diverse sauces and seasoning products.

On display were home meal replacements, produced by Dongwon Industries with fresh fisheries such tuna and salmon, room temperature foods, cold storage products, milk goods, and goods, tailored to meet health-conscious people’s needs, as well as integrated packing and eco-friendly technologies of Dongwon Systems.

Spectators to the Dongwon Pavilion were given an opportunity to taste foods such as raw tuna fish and tuna tataki, which were cooked and served by chefs at a mini kitchen.

The Anuga Food Fair serves a good opportunity to introduce how Dongwon has created and led a new culinary culture to the global market,” Dongwon Group officials said. The group plans to continue to ramp up global capabilities by exploring global markets and expanding exports, they said.

Anuga Food Fair, marking the 100th anniversary, takes place biennially. As of 2017, 7,405 food companies participated in the food fair, which attracted 165,008 spectators. Visitors were given the chance to take a look at a glance global food industry trends at an exhibition area covering 284,000 sq. meters, equivalent to the space of 35 soccer stadiums.

Dongwon F&B Releases ‘Richam Gift Sets’ to Meet Consumers’ Needs for Health & Taste

Dongwon F&B has put on the market about 200 kinds of Dongwon Chuseok gift sets with a focus on products of the company’s premium canned and precooked meat products brand “Richam” considered suitable for the traditional Korean holiday due to mouth-watering taste and being unsalty.

Under the concept “Gift sets for traditional Korean festivals making people healthy,” Dongwon F&B has attached priority on selling “Richam Gift Sets” along with the company’s steady seller “Tuna Gift Sets.” Given the public preference to unsalty Richam products, making people healthy, Dongwon F&B has increased the number of gift sets from 95 to 105.

The food company raised the number of Richam canned products to 20 million cans during the latest Chuseok holiday, a jump from 15 million cans during the same period last year.

Richam is a brand made of 95 percent of good-quality, marbled front pig leg to create a delicious and low sodium ham. “Richam Gold Marble” is a premium canned ham product designed to reduce the portion of pork and add beef, a departure from the conventional whole-pork concept, a point enough to attract consumers’ attention.

“Dongwon Tuna Gift Sets” have become a steady sell during the holiday season of each year. Tuna is noted for showing stamina to swim around a vast ocean all day long without rest from birth and death.
The brand “Dongwon Tuna” is one of the nation’s representative tuna brands.

Tuna is a food making people healthy with a variety of rich nutrients such as Omega-3 fatty acids. Dongwon Gift Sets have become one of Korea’s representative foods as cumulative figures for selling Dongwon Gift Sets stood at 200 million sets as of last year.

Dongwon Gift Sets, which made their debut in 1984, became a hit product by selling more than 300,000 sets during the Chuseok holiday of the same year.

Thanks to a constant rise in selling products, cumulative figure for the brand surpassed 100 million sets as of 2006 and 200 million sets as of last year. If the sets sold are lined up, it means a 100,000 km-long distance, an equivalent to circulating the Earth two and half times.