Models make a pitch for the GeForce Now cloud game service LG Uplus is releasing in cooperation with Nvidia in September.

LG Uplus has teamed up with Nvidia, a U.S. global graphics design leader, to launch an exclusive “5G cloud” services in Korea in September. Earlier, the Korean telecom service provider forged an alliance with Netflix, an American media-services provider and production company, to tap the Korean internet TV (IPTV) market.

The latest move may be construed as LG Uplus’ bid to attract 5G telecom service subscribers by releasing the specialized game services. Users are not required to install game equipment separately and may enjoy high-end, high-definition games without high-performance terminals since games are activated via a cloud server.

Games have emerged as a next-generation battlefield for hegemony as of late, and Google and Microsoft have ventured into the game business.

LG Uplus told a meeting of reporters on Aug. 27 that the telecom service provider would exclusively release Nvidia’s GeForce Now cloud game service in September.

LG Uplus subscribers categorized as more than a premium pricing membership will be allowed to connect with the GeForce Now via 5G smartphones or notebooks. To this end, they have to only download the GeForce cloud game app.

LG Uplus subscribers are allowed to use the GeForce cloud game service free of charge until the end of October, but they will have to pay for an additional connection fee.

The GeForce Now has agreed to collaborate with the global video game digital distribution platform Steam. Users will be allowed to enjoy games they purchased from Steam at the GeForce Now. LG Uplus officials said the games being made available in Korea including the Fornite and Battlegrounds number 150, and the number will rise to 200 this year.

The GeForce Now is predicted to lead the global could game market with Google’s Stadia and Microsoft’s xCloud down the line. The GeForce Now, which launched pilot services in North America and Western Europe in 2016, is appearing to progress forward well.

The Stadia launched a pilot service this past February, and the xCould will follow suit in October.

President Kim Seung-gyu of Nvidia Korea explains about the launch of the GeForce Now cloud game service in cooperation with LG Uplus at a meeting with reporters. (Photo: LG Uplus)

The GeForce Now, which made its debut in Korea for the first time, has earned the official title of the world’s first 5G smartphone cloud game service.

President Kim Seung-gyu of Nvidia Korea said, “LG Uplus, the first telecom service provider with which Nvidia has collaborated, uses the latest graphic server RTS, owned by Nbidia, and Korea users will experience the highest-ever caliber mobile gaming.”

Experts pointed out that users experiencing streamed games under an environment with high attributes have to shoulder burdensome date use fees. They said the operating of cloud games is required to maintain a data transfer rate of at least 10Mbps, an equivalent to using 6GB of data per hour.

LG Uplus said many 5G unlimited data packages have been offered, and the telecom service provider is pondering the introduction of additional price packages for gamers.