The characters from popular animation Shinhan Card decides to use for the design of its credit cards including Shinhan Card B. Big and Shinhan Card S-Line Check, among others. (Photos: Shinhan Card)

Shinhan Card recently put on the market the “My Pet’s Double Life,” following the “Minions” series. The credit card operator said on Aug. 6 that the character from the popular animation will be used to design the “Shinhan Card B.Big” and “Shinhan Card S-Line Check (my pet).

“Snowball” will be used for My Pet Card, while Max and Cloy will be used for plate design for My Pet Check Card.
My Pet Card will provide the same services provided by Shinhan Card B.Big, giving high discount benefits in the public transportation sector, in addition to benefits in convenience stores, department stores, mobile communication facilities and coffee shops, along with cash back when used to pay for power and communication bills and overseas remittances.

My Pet Card also provides benefits when used to pay for fares in subway and buses, ranging from 200 won to 600 won in discounts, depending on the fares paid the preceding day. If used to pay for KTX fares, up to a 10 percent discount will be given, worth from 5,000 won to 15,000 won depending on the fares paid the preceding day.

The card will also get a 5 percent discount at convenience stores, and a similar discount if used at department stores like Lotte, Shinsegae, Galleria and Hyundai, among others. The card will also offer a 5 percent discount if used to pay for mobile communication fees. The annual membership fee is 13,000 won.

My Pet Check Card provides the same services that the Shinhan S-Line Card provides. If the preceding month payment amounts to more than 300,000 won, all member stores will give points equivalent to 0.2 percent of the sales made with the card in the preceding month.

If payments over 500,000 won were made three months in a row, the points will be given equivalent to 0.5 percent of the monthly sales. The check card has no annual membership fees.

Launched on Oct. 1, 2007 upon a merger between LG Card and Shinhan Card, the latter has become an unrivalled No. 1 card issuer with 15 million cardholders and 125 trillion won in revenue volume.

It is leading a new wave in the card industry with its motto of “Shinhan Card, from a customer’s perspective.”

Based on pride in its stature as one of Asia’s leading credit card companies, Shinhan Card is doing its utmost to further solidify its No.1 position in terms of revenue and profit through decisive investment and consistent new business model development and also to create greater values in terms of quality by offering products and services inexperienced by customers so far.

Moreover, it is also striving to offer differentiated yet practical values that are desired by customers by realigning all management activities from a customer’s perspective under a belief that corporate competitiveness stems from ‘customers’.

By leveraging SFG’s strong network and offering differentiated products and services as the No.1 player through convenient and diverse channels, Shinhan Card will lead the future trends as well as a ‘genuine life partner for customers’ and a ‘market leader’.

Lim Young-jin, CEO of Shinhan Card, vowed to develop the card unit of Shinhan Financial Group into one of the country’s top 10 IT companies within a decade. The initiative goes hand in hand with several leading financial institutions’ focus on technology and digital financial services.

Lim suggested that the company develop more digitally exclusive financial products and services on mobile devices. To achieve that objective, Shinahn Card plans to increase the proportion of experts on high-end technology to 50 percent of its entire staff. Under the 10-year strategy, Lim also vowed to boost the proportion of overseas sales to 10 percent of all profits.

With the number of South Koreans traveling overseas hitting new record highs each year, the local credit card industry has been rushing to roll out new products to offer frequent overseas travelers more chances to earn air miles. Shinhan Card’s new product, Asiana Shinhan Card Air 1.5, is one such card recently launched to earn air miles through Asiana Airlines.