LANEIGE Skin Cream.

AmorePacific has been marketing its LANEIGE, a global premium skincare brand in Europe from the 1,800 Sephora sales stands in 18 countries, including France, Russia, Spain and Italy from April, the company said recently.

The leading cosmetics company already successfully put the popular skincare product for sale on Sephora stands in the U.S. and Australia, and with that successful operation as a backdrop, the company will extend the commercialization of some 20 of its main products, including the Water Sleeping Mask and the global best seller, the Water Bank Moisture Cream on a strategy geared to grab the minds of the European consumers to buy its cosmetics.

“AmorePacific is thrilled to have Sephora as the exclusive retail partner for LANEIGE," said Thierry MAMAN, General Manager of AmorePacific Europe. "Through this partnership we will finally share this trusted Asian brand with European customers – the simple yet effective, immediate hydration for healthy skin.” AmorePacific, whose products include a sponge applicator for make-up that has been mimicked by global brands like L’Oreal’s Lancome, might offer more of its middle-of-the-range labels to Europe in future, Maman said.

LANEIGE were first brought abroad for sale from Hong Kong in 2002. By 2018, the skincare product was put on sale in 15 regions around the world, including Asia, North America and Oceania.

LANEIGE has been put in a position to strengthen its standing as a leading cosmetics products seller thru Sephora sales outlets in 33 regions in 18 European countries.

LANEIGE Water Slipping Mask (Photos: AmorePacific)

In 2011, the company took over Goutal Paris, a luxury fragrance brand and opened a sales outlet in Galery Lafayette in Paris for its Sulwhasoo luxury brand in 2017 for the first time for a Korean cosmetics brand under its policy to expand its European market slowly but surely.

Created in 1994, LANEIGE has at its base 25 years of research and mastery of the science on the interaction between healthy skin and water to create deeply hydrating complexes. With hydration at the core of its brand DNA, LANEIGE brings skincare to a new level of excellence with clinically proven technologies including its WATER SCIENCE™ technology (transformation and optimization of natural water ingredients into effective hydration formulas); as well as the use of hydro-ionized mineral water (a special formulation of six moisture-maximizing minerals – zinc, manganese, magnesium, sodium, calcium, and potassium).

The first of AmorePacific's major brands to be launched and sought internationally outside of Korea as early as 2002, LANEIGE has over the years won over K-beauty and skincare enthusiasts across Asia, North America and Oceania with innovative textures and self-care routines.

The European launch collection includes Laneige's global best sellers: the Water Bank Moisture Cream with hydro-ionized mineral water that provide deep hydration; and the Water Sleeping Mask, the renown night-time skincare item sold every 11 seconds around the world.

Since 1945, AmorePacific has had a single, clear mission: to present its unique perception of beauty - namely what it calls ‘Asian Beauty’ - to the world. As Korea's leading beauty company, AmorePacific draws from its deep understanding of both nature and humanity to pursue harmony between inner and outer beauty.

With its portfolio of over 20 cosmetics, personal care, and health care brands, AmorePacific is devoted to meeting the various lifestyles and needs of global consumers around the world.

The company's research hubs located around the world are dedicated to sustainable R&D that combine the best of natural Asian ingredients and advanced bio-technology. With its world-class products, AmorePacific is acclaimed for the innovative ways in which it is transforming global beauty trends.