Views of the best-selling “Water Sleeping Mask,” produced by AmorePacific.

AmorePacific’s brand “Laneige” is entering the European market.

Starting April, AmorePacific is opening Laneige outlets at about 800 Sephora shops in 18 European countries, including France, Russia, Spain and Italy, to tap the European market.

Sephora is a leader in global prestige retail, teaching and inspiring clients to play in a world of beauty. Owned by LVMH Moët Hennessy Louis Vuitton, the world's leading luxury goods group, Sephora has earned its reputation as a beauty trailblazer with its expertise, innovation, and entrepreneurial spirit.

AmorePacific entered the U.S. and Australian markets in 2014 and 2018, respectively, by opening its outlets at Sephora stores of each country. Among the in-store items are the global best-sellers such as “Water Sleeping Mask” and “Water Bank Moisture Cream.”

In 2002, the brand Laneige made its global debut by entering the Hong Kong market. The brand has since been made available in 15 areas, including those in Asia, North America and Oceania.

AmorePacific has accelerated efforts to expand its presence in the European region.

In 2011, the company acquired the luxury perfume brand “Goutal Paris” and the company opened its brand Sulhwasoo outlet at Galeries Lafayette in Paris. Galeries Lafayette is an upmarket French department store chain deluged with globally renowned brand items. Sulhwasoo is the sole Korean brand to make it onto the luxury department store.

AmorePacific had analyzed the European cosmetics market and consumers’ trends to prepare for Laneige’s entry into the European countries.

A report by the global market survey institution Euromonitor International showed that the value of the European cosmetics market stood at about 92.4 billion euros, accounting for 22 percent of that of the global market. Of late, the European market showed signs of a rise in recognition and popularity toward K-beauty.

About Laneige

Laneige has researched the interaction between water and skin for 20 years. Through the research, Laneige has learned that moisture is the key to vibrant and beautiful skin that transcends time.

The perfect natural layer on skin at birth that locks in moisture loses its strength with time, which is the essential cause of skin damage. Laneige discovered the amazing power of moisture that multiplies the effects of hydrating, whitening and antiaging and has developed WATER SCIENCE™, the core technology of Laneige, by converting water, the source of life, into explosive moisture energy.

Starting from Hong Kong and Shanghai, China in 2002, Laneige has made inroads into the global market and become Asian women’s favorite brand with its innovative products that lead beauty trends in line with the trendy sensibility and lifestyle of young women around the world.

A view of Sephora Shop in Canada in which AmorePacific has an Laneige outlet. (Photos: AmorePacific)