LG Chem¡¯s Battery Business Expected to Hit ¡®Jackpot¡¯ in Sales in 2019
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LG Chem¡¯s Battery Business Expected to Hit ¡®Jackpot¡¯ in Sales in 2019
Forecasts best-ever sales, surpassing 6 trillion won this year

24(Sun), Feb, 2019




LG Chem Vice Chairman Shin Hak-cheol.




LG Chem, which has been leading the global lithium-ion battery market for the past 20 years, is expected to surpass the 6 trillion won threshold in sales last year for the first time on the back of rising demand for EV batteries.


Business sources said LG Chem is predicted to make a jump by posting around 10 trillion won this year.


A consensus estimate, made by investment banks on Jan. 28 prior to LG Chem¡¯s official announcement, showed that LG Chem was expected to log about 6.5 trillion won in sales, the best-ever one.


Some securities companies said LG Chem¡¯s battery business was expected to rake in 1.997 trillion won in the fourth quarter of last year. The business was forecast to post more than 2 trillion won in sales on a quarterly basis from this year, they said.


KB Securities said the business is predicted to post late 9 trillion won and late 13 trillion won in sales this year and next year, respectively, heralding a phase of high growth in the years to come. LG Chem¡¯s mainstay basic material business is predicted to be overtaken by the battery business with a golden cross in 2021.


As of 2017, the basic material business accounted for 17.426 trillion won or 68 percent of LG Chem¡¯s total sales amounting to 25.698 trillion won.The basic material business, which has already reached a maturity, has maintained the 17 trillion won threshold in sales. If the secondary battery business sees sales increase by 4 trillion every year, it is predicted to take a 50 percent share in 2021.


Amid a high growth in the global EV battery market, LG Chem¡¯s secondary battery business is projected to record a golden cross thanks to long-term investments and quality stability. LG Chem is competing with global makers such as Panasonic of Japan, Samsung SDI and SK Innovation, and CATL of China. LG Chem has a track record on quality-based safety and proven function, LG Chem said.


For instance, no consumer complaints and recalls have been made for nearly a decade from 2009 when LG Chem began to supply lithium-ion batteries to Chevrolet¡¯s EV Volt. On the other hand, LG Chem¡¯s archrival Panasonic was involved in an explosion of a battery of Telsla Model X, becoming the subject of a consumer complaint over the safety of the battery.


LG Chem is the sole company in the world to achieve a track record of no explosion or recall for a decade. Korean, Chinese and Japanese battery makers have a different positioning in terms of safety, performance and price, the three key factors for determining their competitive edge.


The market¡¯s expectations on newly inaugurated LG Chem Vice Chairman Shin Hak-cheol is high.
LG Chem is seeing its corporate DNA from the conventional petrochemical company shift to a battery & IT/electronic material company fast, a business analyst said. Vice Chairman Shin has tasks, including the one on how to accelerate innovation in a transition, he added.







Employees with LG Chem¡¯s plant in Ohchang, Cheongju, examine EV batteries. (Photos: LG Chem)



   
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