Illiyoon Ceramide Ato Lotion./ Etude House Play 101 Setting Powder

Etude House Play 101 Setting Powder / Play 101 Setting Powder E: Super Botanical Conditioner

AmorePacific’s beginning goes back to 1945, when it was known as Pacific Chemical Industrial Co., and since changing its name the company has been focusing on spreading Asian beauty as its corporate mission.

As of 2017, the cosmetics giant’s employees totaled 12,348, including 7,703 at home and the rest at its overseas subsidiaries in such countries as the U.S., China, Japan, France, Hong Kong, Singapore, Malaysia, Thailand, Taiwan and Indonesia. AmorePacific is in 14 countries.

The cosmetics firm discovered the true natural ingredients of ginseng, green tea and beans that have been used to keep humans healthy and care for their skin for past several hundred years, and mixed their extracts with high-tech science as the result of a strenuous R&D efforts to boost its reputation as a top global cosmetics maker.

The company, for the first time in the world, introduced a number of cosmetics products made with ginseng and green tea extracts including Sulwhasoo and Innisfree to be the base for AmorePacific’s global brands. The Asian Beauty Research Institute developed key technologies and products to realize the Asian beauty as a creative research institute to give the new beauty to its customers.

The cosmetics giant’s continuous research on ginseng, green tea and beans paid off with AmorePacific capturing the IR52 Chang Young-shil Technology Reform Award in 2015. It has been growing around 10 percent annually in China’s cosmetics market, boasting 100 million customers, leading other foreign cosmetics makers operating in the largest country in the world with Sulwhasoo and Innisfree, the two best selling products in China for AmorePacific.

 Laneize Cream Skin / Happy Bath Natural Body Wash (Photos:AmorePacfic)

The company expanded the number of their stores to cope with the rising number of customers. Mamond strengthened the competitive power of the brand by refurbishing its distribution channel.

The company has been pushing its research on its customers and other areas of its operation in China and other countries in the Asian region in addition to North America, the three major markets for its cosmetics products which are to be expanded further.

The company has also been considering expanding its reach to other regions in the world, including the Middle East and Western Europe, in addition to opening more duty free shops to sell its products to cope with the boosts in the number of tourists around the world.

The global leading cosmetics maker has also been at work to reduce CO2 gas and dividing up its time for research on materials to replace plastic packaging with others to minimize damage to the environment. AmorePacific targets cutting the usage of plastic packaging materials by 25 percent in 2020 by boosting the reuse of other materials with no harm.

AmorePacific sells different products under cosmetics, health care and skin care categories. The list of products offered for sale includes cleansers, moisturizers, lotions, toners, sunscreens, eye gels, and exfoliators. Color cosmetics include foundations and concealers.

Some products containing bamboo sap and anti-oxidants, marketed by AmorePacific, claim to have anti aging skin care properties. There are also eye and lip treatment formulas that are meant for moisturizing sensitive areas around eyes and the lips. For sun protection, the company offers a variety of creams, a sunscreen with SPF 30 and 50.

The anti aging skin care products section consists of items containing green tea and anti-oxidant rich creams, serums, foundation, toner and an oil. These also tend to have enzyme peels for brightening and serum and creams to tighten skin.