Ten Korean items, including laver and red ginseng, were launched starting Nov. 11, Single’s Day, and Nov. 16, a week prior to Amazon’s Black Friday, which will falls on Nov. 23
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President Kang Seong-joo of the Korea Post.(Photos: Korea Post)
Korea Post’s products, beloved by people around the world, including dried laver and red ginseng, went on the market on the Amazon.com and Alibaba.com websites.
Korea Post’s 10 items will be marketed starting Nov. 11, known in China as “Single’s Day” and Nov. 16, a week prior to Amazon’s “Black Friday”, which will falls on Nov. 23.
The items, found to have no problems for customs and quarantine clearance, will be allowed to be delivered abroad. They include dried laver, red ginseng products, horse oil soap, and kid masks.
Alibaba (Global Tmall)’s items will be sold via the Kmall24, a Korea-based online store operated by the Korea International Trade Association. Deliveries will be done for free until the end of this year. Amazon’s products will be sold via agencies due to the application of exclusive logistics delivery regimes and localization of information on products.
Dried laver is one of the most popular items being purchased by foreign tourists returning home from trips to Korea. Red ginseng products with excellent quality enjoy popularity in overseas markets such China.
Korea Post has been pushing to sell its products on global shopping malls to help small operators and businessmen in rural and fishing villages explore their export marketing channels.
Korea Post President Kang Seong-joo said, “Placement of Korea Post’s shopping mall products on global shopping malls will serve as an opportunity to publicize Korea’s excellent items abroad, and SMEs’ items with a competitive edge are hoped to find markets abroad.”
Korea, China and Japan held ranking post officials’ meeting in Tokyo from Nov. 8 to 9 to discuss ways of promoting cooperation in post businesses and future businesses such as introducing of new technologies in the post sector.
The meeting was designed to address difficulties in the post sector three countries are facing commonly such as a decline in mail dispatch volumes and a drop in international mail dispatch volumes.
The three countries had in-depth discussions such as ways of sharing innovation practices of each country, ways of promoting tripartite cooperation to respond to e-Commerce markets, and sustainable survival strategies of the post sector in an era of the 4th Industrial Revolution.
우체국쇼핑 상품 알리바바·아마존에서 판매된다
김·홍삼 등 광군제·블랙프라이데이에 판매
세계인이 사랑하는 김, 홍삼 등 우체국쇼핑 상품이 알리바바와 아마존에서 판매된다.
과학기술정보통신부 우정사업본부는 우체국쇼핑 10개 상품이 알리바바는 광군제인 11일부터, 아마존은 블랙프라이데이(23일) 1주일 전인 16일부터 판매된다고 밝혔다.
상품 판매는 해외배송이 가능하고 통관·검역 상 문제가 없는 제품으로 현지 선호도가 높은 김, 홍삼제품, 마유비누, 키즈마스크 등 10가지이다. 알리바바(글로벌 티몰)는 한국무역협회 해외판매 전용 온라인 쇼핑몰인 Kmall24를 통해 판매되며, 연말까지 무료로 배송된다. 아마존은 전용 물류배송방식 적용과 상품정보의 현지화 등을 위해 대행사를 통해 판매된다.
김은 우리나라를 찾은 외국 관광객들이 자기나라로 돌아갈 때 구입할 정도로 인기가 높으며, 홍삼은 품질이 우수해 중국 등 해외시장에서 인기가 높다. 우정사업본부는 농어촌 소상공인과 중소기업의 수출 확대를 위해 우체국쇼핑 상품의 글로벌 쇼핑몰 입점을 추진해 왔다.
강성주 우정사업본부장은 “우체국쇼핑 상품의 글로벌 쇼핑몰 판매로 우리나라 우수상품을 전 세계에 알리게 됐다”면서 “경쟁력 있는 중소기업 제품의 해외 수출이 늘어나길 기대한다”고 말했다.
