A scene from the 2018 Pink Run sponsored by AmorePacific jointly with the Korea Breast Health Foundation on Oct. 14 at Yeouido Park in Yeouido, Seoul, to arouse the danger of breast cancer.

AmorePacific hosted the 2018 Pink Run on Oct. 14 at Yeouido Park in Seoul with some 10,000 citizens from all walks of life participating in the race. The event was designed to be a wakeup call for people to prevent breast cancers by getting medical tests.

The cosmetics firm held the event jointly with the Korea Breast Health Foundation.

Chairman Suh Kyung-bae said the company should find new markets for its cosmetics, sparked by various changes in society such as an aging population, low birth rates, late marriages and people choosing to forego marriage altogether.

He went on to say that an aging society has many negative areas and dangers, but when it is analyzed deeply, it provides many opportunities for business. “The aging and low birth rates present some problems in society, but at the same time, we will be able to find many chances for our products for the aging population and women not getting pregnant too often,” he said.

Men, too, are paying a lot of attention to their looks, health and what to wear in particular, partly due to rising incomes, and new markets are opening up to serve people with late marriages and even those who chose to not get married, he said.

The cosmetics firm believes that so the called “Grooming Folks” are on the increase, with more men directly visiting cosmetics shops to buy products for themselves, not satisfied with those bought for them by their wives and members of their families.

The market for men’s cosmetics products has been expanding in recent years to as much as 1 trillion won in 2017, especially for skin lotions. AmorePacific has been leading the market for men’s cosmetics for the past five years with Hera Homme Super Brightening Fluid, one of the best sellers among them.

It is recommended for men with dry skins with not much elasticity as the product has the functions to men’s skins elastic and remove the lines as it contains the Penta-power Complex TM to provide strong energy to the skin.

Sulwhasoo Man Bon Yun Essence is good for men’s kin with no energy and full of lines as it is an anti-aging essence strengthening men’s old skins to recover by themselves with the water-jell type essence contained in the product. Its best used right after washing face as it contains the essence to moisturize the dry skins.

Laneize Homme Active Water Moisturizer is good for men who want to have their skins always feel like just after taking showers very healthy and fresh as it contains iron and Active Water Plus taken deep in the sea. It also contains the Anti-Dryness TM to wet the dry skins. Men who shave often and has rough skins, they should try the Primera Men Water Cream containing moisture making the skins wet and form the external layers of skins to prevent losing moisture in the skins.

Innisfree Forest for Men Oil Control All in One Essence is good for men who get excited often need to calmed down their skins too often impacted from excitement with the cosmetics having the oil free all in one essence to take care of such skins.

The mineral element detracted from the green clay taken from the Alps will make the skins clean and smooth.