Purpose of educational facility is to turn out highly qualified makeup artists by grooming talented people working in beauty industry and related areas so they can further develop ¡®K-Beauty¡¯
A list of the lecturers for the Studio Make up Course
The list of the lecturers for the Brand Artist Course (Photos: AmorePacific)
Amore Beauty College is slated to open a number of courses next month to the public as the Amore Pacific-established college aims to turn out highly specialized makeup artists by providing disciplined education for those who work in beauty-related industries.
The cosmetics firm celebrated the establishment of the beauty college at its head office in Yongsan, Seoul, on Sept. 7 at an event titled, ¡°Blooming ABC.¡± Some 110 attendees were present, including beauty experts and those from related industrial sectors.
The beauty college targets turning out the top specialists in diverse areas of K-Beauty, especially makeup artists, by finding well-qualified beauty specialists and training them at the college.
At the Studio Makeup Course filming studio, a professional education on practical skills will be offered, as well as special courses on studio environment so students can learn about lighting and makeup skills in detail.
At the Brand Artist course, lectures will cover various makeup brands, along with the know-how on demonstrating makeup.
Selected participants will attend the twice-a-week course on studio artist makeup from 6:30 p.m. to 9:30 p.m. Mondays and Thursdays, while lectures on brand artist makeup will be held at 6:30 p.m. until 9:30 p.m. on Tuesdays and Fridays.
Every woman desires the secrets to timeless beauty, the college said in a statement.
¡°Asian cultures have long held these closely guarded secrets, and their timeless beauty has intrigued and fascinated people around the world,¡± it added.
¡°Steeped in the rich traditions of using natural raw ingredients and carefully calibrated regimens, Asian Beauty relies on centuries-old wisdom for achieving an ageless, healthy glow.
Amore Pacific combines this traditional knowledge with modern innovation and technology, to create cutting-edge products that are pioneering a new global standard in beauty. Our vision is to share this beauty with all women around the world.¡±
The college says: ¡°Our story begins in the fertile habitats of Korea, which has served as a natural beauty lab for centuries.
It was in these rich lands that Yoon Dokjeong dreamed of using nature¡¯s pure ingredients to create healthy and honest beauty products. She created an artisanal, hand-pressed hair oil made from camellia nuts. In 1945, nearly ten years after Yoon introduced her oil, her son founded Amore Pacific, a company that grew from the seeds she planted.
¡°Now a global beauty brand, blooming in Korea, China, the United States, and the rest of the world, Amore Pacific seeks to share the legacy of Asian Beauty with all of humanity. For over 70 years, we have been dedicated to delivering a holistic vision of beauty, one that values both inner and outer beauty. ¡±
¡°We believe beauty on the outside starts with internal health and harmony, and honor the uniqueness and diversity of each individual¡¯s beauty across all cultures. As third generation artisans, we are dedicated to crafting beauty solutions using only the highest quality resources.¡±
¡°These include our three locally sourced heritage ingredients: green tea, ginseng, and beans. Our meticulous commitment to integrity and craft has made our beauty products cherished from generation to generation.¡±