A slew of foreign beverages that Lotte Chilsung produces at its plant for foreign beverage makers for domestic market in Korea. (Photo: Lotte Chilsung)

Lotte Chilsung Beverage set up a local subsidiary in Pakistan to launch its plan to explore the beverage market there recently by investing 58 billion won. The Korean company got a 52 percent share in the joint venture beverage drink company, “Lotte Akhtar Beverage,” with Riaz Bottlers.

Its plants are located in the Lahore region in Pakistan, the company said recently.
Akhtar group bottles beverages with the name of Riaz Bottlers and it will receive $49.5 million in a bid from Lotte Chilsung Beverage to hold stakes of 52 percent in the joint venture.

Riaz bottlers have their office in Lahore and are operating since 1976. Lahore is famous for hosting market giants with headquarters managing activities country-wide. Riaz bottlers were in business with PepsiCo.

Lotte Chilsung Beverage Company is already operating in Myanmar, Philippines and China. Pakistan will count as their fourth destination among Asian countries.

The joint venture will also subsequently be a deal with PepsiCo from the South Korean company. They will supply brands of Pepsi with support from Riaz bottlers.

Founded in 1950, with office in Seoul, South Korea. Lotte Chilsung Beverage has a prosperous history of making and selling beverages. They offer long range of products that include, Tea, Coffee, carbonated drinks, juices etc. the products are also exported due to their international demand and goodwill.

With its newly built greenfield brewery and the market launch of a fresh beer brand, the South-Korean beverage producer Lotte Chilsung Beverage has broken up the existing beer duopoly in this country. Since the beginning of 2014, the watchword has been: “Make way for the new ‘Kloud’ brand!”

Ever since the Chilsung Cider lemon/lime soft drink was launched in 1950, the subsidiary Lotte Chilsung Beverage has evolved into one of Asia’s biggest beverage producers in the CSD, juice, water, coffee, tea and spirits segments, in the CSD segment not least thanks to its role as the Pepsi-Cola licensee for Korea. Beer had hitherto been absent from the portfolio. South Korea’s beer market is currently dominated by a duopoly of Oriental Brewery and HiteJinro.

Both of these can look back on a checkered history, and an abundance of interconnections.
In mid-October 2013, the first brew was produced at the new facility. Lotte had built the new brewery in a newly designated industrial estate in Chungju, a city in central South Korea with a population of 200,000.

Another of the Lotte Group’s subsidiaries called Lotte Engineering & Construction acted as general contractor for the construction work. Lotte ordered the entire process technology from Krones.

While the brewhouse has already been dimensioned for an annual capacity of one million hectolitres, the cold section, with the fermentation and storage cellars, has for the time being been equipped only with tanks for a capability of 500,000 hectolitres.

The three filling lines, for cans (30,000 cans per hour), returnable glass bottles (36,000 bottles an hour) and kegs (90 kegs per hour), were configured by Lotte Chilsung Beverage itself with kit from local and European manufacturers.

This also includes a whole series of Krones machines, like a Lavatec D5 double-end bottle washer, a Topmatic labeller with a Checkmat label-position monitor and a Contipac packer.

Two of the filling lines have also already been dimensioned for an annual filling capacity of one million hectolitres, it’s just the speed of the kegging line that still needs to be doubled, to 180 kegs per hour.

롯데칠성음료, 파키스탄 음료사업 진출 2억명 소비자의 입맛 사로잡기에 나섰다!

롯데칠성음료(대표이사 이영구)가 파키스탄 현지 음료회사와 합작법인을 설립하고 파키스탄 음료 시장에 본격 진출

롯데칠성음료(대표이사 이영구)가 파키스탄 현지 음료회사와 합작법인을 설립하고 파키스탄 음료 시장에 본격 진출한다.

롯데칠성음료는 1일 파키스탄 라호르 지역의 음료업체인 ‘리아즈 보틀러스(Riaz Bottlers)’의 사업분할합병을 통해 설립된 합작법인 ‘롯데 악타르 베버리지(Lotte Akhtar Beverage)’의 지분 52%를 약 580억원에 취득했다.

이번 지분 취득으로 1대 주주가 된 롯데칠성음료는 앞으로 파키스탄의 중동부에 위치한 교통 및 상거래의 중심지인 라호르 지역을 기반으로 펩시 독점 병입 제조업자로서 펩시콜라, 세븐업, 미린다, 스팅, 아쿠아피나 등 다양한 펩시 브랜드를 생산 및 유통할 계획이다. 롯데칠성음료는 음료 소비 잠재력이 높은 파키스탄 시장 진출을 통해 해외사업의 수익성을 높이고 글로벌 음료기업으로서 위상을 제고해 나갈 방침이다.

롯데칠성음료와 손잡은 롯데 악타르 베버리지의 2대 주주인 ‘악타르 그룹(Akhtar Group)’은 자회사인 리아즈 보틀러스를 통한 음료 사업 뿐만 아니라 원료(설탕, 에탄올 등) 및 직물 사업도 운영하고 있다.

파키스탄은 인구가 약 2억 80만명으로 탄탄한 내수 시장을 형성하고 있으며, 인구의 3분의 2가 음료의 주 소비층인 30세 미만의 젊은층(출처 - 이슬라마바드 소재 싱크탱크인 지나연구소)으로 성장 잠재력이 높은 시장으로 꼽힌다.

실제로 파키스탄 음료시장은 판매량이 물량기준으로 지난 2011년 4억8,300만 상자에서 2015년 7억7,900상자로 연평균 성장률 12.7%에 달하며(출처 - 글로벌 펩시社) 향후에도 성장 가능성이 높은 시장이다. 식품 계열사 중 파키스탄에 먼저 진출한 ‘롯데제과’는 2011년 현지 제과업체인 ‘콜손(Kolson)’을 인수하고 매년 두 자릿수 매출 신장을 기록하고 있다.

롯데칠성음료 관계자는 “합작사이자 현지기업인 악타르 그룹과 긴밀한 협업 및 철저한 현지화 전략을 통해 파키스탄 현지인들의 입맛을 사로잡고 글로벌 음료기업으로 도약하는데 박차를 가할 것”이라며, “롯데칠성음료가 68년 동안 축적해 온 제조 및 운영, 영업 노하우를 바탕으로 파키스탄 국민들에게 사랑받는 기업이 되도록 하겠다.”라고 말했다.