A view of G70, the latest model of Hyundai luxury Genesis brand. (Photos: Hyundai Motor Group)

Hyundai Motor Group Executive Vice Chairman  Chung Ui-sun.

Hyundai Motor Group plans to focus investments on five innovative growth sectors, including smart cars.

The automaker group is accelerating efforts to promote substantive growth by ramping up global market response capability through the restructuring of global operations.

The group also plans to tide over global protectionist moves by strengthening its future competitive edge.
To this end, Hyundai Motor Group decided to designate five future innovative growth areas and plunk down 23 trillion won in investments in those sectors over the next five years.

The five sectors include smart cars - self-driving/connected cars - robot/AI, future energy and the nurturing of startups.

Last year, the group revamped the operation of its headquarters as the first step of its global field-oriented reshuffle. In the latest move in June, the group inaugurated “sphere” headquarters in North America, Europe and India to accelerate field-oriented autonomous management by transferring authority and responsibility to those sphere headquarters.

Hyundai Motor Group holds regular overseas conference with operation chiefs every July and December to establish global strategies.

On July 20, Hyundai Motor and Kia Motors each held first-half overseas operation chiefs’ meetings at the group headquarters in Yangjae-dong, Seoul.

The meetings took place for the first time since the sphere headquarters were established. Participants explored creative strategies to not only strengthen the stable operation of the sphere headquarters, production and sales, but also tackle fast-moving environmental changes.

The group aims to rank 2nd in the global eco-friendly car market by expanding the number of eco-friendly car kinds from current 13 to 38 by 2025. It is accelerating R&D activities to develop connected car/self-driving cars, emerging as the global subject of prime attention.

The Genesis brand plans to add three more deluxe models to six by 2021 on top of current G70, G80 and EQ900. The brand highlighted its brand vision by unveiling a concept car based on the electric vehicle at the New York Motor Show that took place in March.

Hyundai Motor strives to not only enhance is brand image but also strengthen its global production competitiveness by applying high-performance car technologies to mass production cars.