On display are ginseng product gift sets for Chuseok at Cheonkwanjang Sales Stores with a number of models holding gift packages including the one with a catchphrase for the sales ad.”Give Your Minds in Chuseok.” (Photo:KGC)

The Korea Ginseng Corp. kicked off an event to publicize its ginseng products from Aug. 31 to Sept. 26 at the Cheongkwanjang Sales Stores around the country so the public can include the ginseng products in their gift packages for the Chuseok Holiday.

The ginseng products come in 23 gift sets under various brands led by the Daborok brand. They include Red Ginseng Ton Gold, Red Ginseng Dal Im Aek, Alpha Project, Good Base, among the popular ginseng brands. Those who buys more than 2 million won worth of ginseng products will be given benefits such as points that can be added to any points already earned.

For the members of Cheongkwangjang, they will be given 5 percent more points when they buy more than 2 million won worth of ginseng products. KGC will also give the customers who become the members of Cheongkwanjang the Alpha Projects Blood Health ginseng products and 1,000 additional points.

When a customer buys “Hong Sam Jong Every Time (30 pacts/50 packs), he or she will get three packs for free. When a customer buys “Hwang Jin Dan Cheon (20 packs),” he or she will get another hwan as a gift.

The company will double the points when customers buy ginseng products as gifts for Chuseok from Aug. 31 to Sept. 9 worth 100,000 won or more.

Min Kyung-seong, manager of the Marketing Office, said she expects those who are concerned with health to buy ginseng products that strengthen the immune systems.

“Deliver your appreciation for friendship with Cheongkwanjang ginseng products in Chuseok holidays,” said the marketing manager. Non-Koreans’ appetite for Korean red ginseng is getting hotter.

Korea’s representative health food, red ginseng, is enjoying increasing popularity among foreigners staying here and visitors.

Stats released by the Ministry of Justice recently showed that foreigners staying in Korea stood at 2.04 million, breaking the 2 million threshold for the first time.
The figure accounted for 4 percent of the nation’s total population of 51.69 million.

Inbound foreign tourists totaled 17.24 million in 2016. Combining of foreign residents and inbound foreign tourists has already topped about 20 million people, making Korea a country familiar to foreigners.

With the number of foreigners staying in Korea and those visiting the nation on the rise, foreigners are increasingly accustomed to Korean culture, so foreigners who favor such Korean health foods as red ginseng is also increasing.

According to the Korea Ginseng Corp. (KGC), the nation’s No. 1 health food maker of late, red ginseng is enjoying international popularity. As non-Koreans who visit outlets to buy red ginseng have surged, the corporation is ramping up marketing activities targeting them by using foreign language materials via tablet PC and producing and releasing “experience kits.”

Foreigners can be seen buying red ginseng products at CheongKwanJang outlets at areas with many foreign residents. Many Japanese, Chinese and Russians each primarily purchase them at the Ichon-dong area in Seoul, the Guro area, and the Dongdaemun Gate area. Outlets in downtown Myeongdong are frequented by foreigners from around the world.

KGC인삼공사, '추석엔 마음을 주세요' 행사 진행

◈ 8월 31일부터 9월 26일까지 선물세트 23종 및 인기 제품 구매 혜택 부여

◈ 전국 정관장 매장에서 행사 진행

KGC인삼공사는 추석을 앞두고 ‘추석엔 마음을 주세요’ 행사를 전국 정관장 매장에서 진행한다.

8월 31일부터 9월 26일까지 27일간 진행되는 이번 행사는 선물세트 브랜드 ‘다보록’ 23종을 비롯하여 홍삼톤골드, 홍삼달임액, 화애락, 알파프로젝트, 굿베이스 등 인기 제품 구매 시 다양한 구매 혜택을 제공한다.

정관장 멤버스 고객에게는 200만원 이상 구매 시 정관장 포인트를 5% 추가 적립해주며, 정관장 멤버스 신규 가입 시에는 ‘알파프로젝트 혈행건강’ 제품과 1,000포인트 추가 적립 등 다양한 혜택을 부여한다.

이와 함께 ‘홍삼정 에브리타임(30포/50포)’ 구매 시 3포를 추가 증정하며, ‘황진단천(20환)’ 구매 시 추가로 1환을 증정한다.

특히, 미리 가족과 지인들의 선물을 준비하고자 하는 고객들을 위하여 행사 초기인 8월 31일부터 9월 9일까지 10만원 이상 구매 시 포인트를 두 배로 적립해주는 혜택도 마련했다.

KGC인삼공사 민경성 마케팅실장은 “일상 생활 속 건강 관리에 대한 관심이 증가하면서 면역력 강화를 위해 홍삼을 선물용으로 구매하는 고객들이 더욱 늘어날 것으로 전망 된다”면서 “믿을 수 있는 정관장 홍삼 선물로 감사한 마음을 전하시길 바란다”고 밝혔다.