(left) Acting Chmn. Lee Yong-koo, Acting Chmn. Shin Myung-ho (Photos: Booyoung Group)

Acting Chmn. Lee Sei-joong

Booyoung Group set up a triangular management system with Lee Yong-koo, former chairman of Daelim Industry Group, having been picked as an acting chairman, the group said on Aug. 19.

The acting chairman was officially inaugurated in a ceremony on Aug. 20 at the auditorium located at the group’s head office in Jung Ku, Seoul, the group said.

The new acting chairman joined Acting Chairman Shin Myung-ho and also Acting Chairman Lee Sei-joong to make up a triangular management of the group, taking charge of the technology and overseas operation of the group. Acting Chmn. Shin will take care of the general affairs while Acting Chmn. Lee Sei-joong takes charge of the legal affairs.

Acting Chmn. Lee, as former president and former chmn. of Daelim Industry from 2000 to 2011, accumulated significant experience for housing construction sector. He also held the position of chmn. of Korea Construction Association in 2006 and chairman of the Overseas Construction Association of Korea from 2006 to 2009.
He said he will do his best to expand the technology and overseas operation of the group while continue to strengthening the group’s tight internal management, which is already strong.

Thanks to president Lee Joongkeun’s “Tricycle Philosophy,” leasing business, which is one of our core businesses, was able to grow and make our company one of the major conglomerates.

Leasing business earns less profit compared to other housing businesses. However, the rate of leases is much more stable than sales, resulting in making the business risk-free. In other words, leasing business isn’t as fast as a bicycle, but is stable and safe like a tricycle.

President Lee Joongkeun’s management philosophy was gained through his own experience. A company’s goal & duty is about its existence itself, rather than about constant growth. A large company is not exclusively owned by its owner or president.

Countless employees are counting on the company support their family. “We emphasize that ‘A company should focus on being stable enough to support its employee’s everyday lives,’” according to the company.
“Also, our knowledge-based management tactics will allow us to create new knowledge and strengthen ourselves, resulting in constant improvements and innovations.

“Along with these, we are providing scholarship programs, and donate educational & cultural facilities to make contributions that will solidify our position as a part of the society,” according to the company.
After continued growth through stable and transparent management, the Booyoung Group says it is now firmly positioned as one of the largest construction companies in Korea.

In return for its customers' support, the Booyoung Group has built large-scale Booyoung Apartment Complexes, under the brand name of "Sarangeuro (with love),"for about 270,000 households, helping them buy their own houses.

All members of the Booyoung Group are making sincere efforts to pay back their customers' unwavering support, by providing better quality and service. To give an example, the Booyoung Group is operating a "Sarangeuro" customer call center, which is the largest of its kind.

A view of the building in Eulziro, Seoul, where Booyoung Group has offices.