Popular EatsOn foods on dsiplay. (Photos: Korea Yakult)

Korea Yakult has already sold an enormous volume of its EatsOn brand foods in just one year, with sales coming to 3.45 million units, or about selling 10,000 daily.
EatsOn is a kind of food that Korea Yakult takes pride in. The made-to-order food preparation business was launched for the first time in the food section of its operation.
The food company started the made-to-order EatsOn business in July last year and the Meal Kit in September, providing food ingredients and sauces with recipes.
The EatsOn snacks allowed the public to get used to the Meal Kit, which is a change from a food market centered on complete foods, as it includes food ingredients and others with recipes so buyers can cook them.
Annual sales of the Meal Kit came to 6.5 billion won, the highest among sales of the EatsOn snack foods, which was led by prime steaks, followed by “country beef soup (sigol gomtang),” and smoked ducks with Vietnamese rice wrapped with lettuce leaves. Those foods were developed with the help of chefs, including beef chop steaks, Chicken Ratatui, and EatsOn Ttukbokki (fried rice cakes), some 20 of them were popular among customers with the Soba noodle, a seasonal food becoming the latest food item gaining in popularity.
From April, the delivery of the EatsOn snacks started based on monthly orders. Some 50,000 regular customers are on a list for the delivery service.
Most recently, they included fermented milk in a move to diversify the items on the delivery list. Women in their 30s an 40s ordered the Meal Kit, as they wanted to share it with their families on weekends. They liked the items that are available because they can easily cook them with the food ingredients and other supplementary food materials that come together, including sauces.
Other menu items on the list of about 50 selections are also getting popular including kimchi, soups and porridges.
Director Kim Dong-ju in charge of marketing, said the EatsOn is a snack brand made of fresh food ingredients and marketed on channels most competitive for Korea Yakult, and the company plans to continue to lead the snack food market with the Meal Kit.
The Korea Yakult brand represents functional fermented milk products in Korea. The Korea Yakult, founded in 1969, has been recognized as the best food company in the country. Korea Yakult holds four patents, befitting its status as the nation’s most representative producer of functional fermented milk products.
In 1995, its R&D center successfully isolated Bifidobacterium HY8001, an anaerobic bacteria specifically designed for the Koreans. In 1996, it was certified by the Korea Laboratory and Accreditation Scheme (KOLAS), proving the center’s ceaseless effort to advance its technology.
Korea Yakult has been leading the way in Korea’s fermented milk products.
“We realized our dream to establish a healthy society by providing Korea with high quality products such as fermented dairy products, milk, health drinks and supplements and health food,” a company spokesperson said.
As of the end of last year, the company was operating a total of 8,000 mobile carts that Yakult sellers hop on to deliver fresh products to houses and offices, the company said.
“We will continue to grow as a total food retail company by maximizing our potential on both online and offline channels, especially focusing on making sure our customers receive fresh products through convenient delivery services,” said Kim Dong-ju, marketing director at Korea Yakult.
Buoyed by its strengthened sales, Korea Yakult also launched ready-to-eat food brand EatsOn along with a door-to-door delivery service. Its products called Meal Kit have become popular among single households who cook at home but still want restaurant-quality items such as Spanish tapas Gambas al Ajillo.
The company also launched an online mall called hyFresh, which allows customers to make reservations online to receive products.

EatsOn foods; Yukaejang(beef and vegetable soup) and Kimchi.